Tag Archives: Colleges and Universities

Campus PSA partnership puts education first

September 21, 2011Campaign News, College News, Company Newsawareness marketing, Campus, Cause Marketing, college life, college newspaper advertising, Colleges and Universities, education, Minnesota, non-profit organizations, PSA, She, She's the First, StudentJason Bakker

Minnesota-based college marketing agency Campus Media Group is pleased to announce a partnership with She’s the First – an organization that sponsors girls’ education in the developing world to help them be the first in their families to graduate.

Through this partnership, Campus Media Group will provide PSA placement services in hundreds of college newspapers across the U.S. to help spread awareness of the organization’s mission and encourage students to start a campus chapter.

“Being chosen for Campus Media Group’s annual PSA program is a dream come true for She’s the First as we encourage college students from across the country to change the life of a girl in the developing world. Campus publications reach those who already know the benefit of an education, and we hope students will give back by helping send a girl to school who otherwise would not have the opportunity to do so,” She’s the First Campus Coordinator, Monica Townsend said.

Currently, there are ten campus chapters in the U.S. that host one fundraiser per semester for a girl in need and work to spread awareness through their residence halls, student centers, local communities, and social media.

For more information on starting a campus chapter or sponsoring a girl in need, please visit shesthefirst.org.

If your student publication would like to donate advertising space to this organization to help it spread the word, please contact Campus Media Group at 952-698-7367.

Back-to-School Marketing News

June 29, 2011Company News, Staff Musings, Youth Trendsback-to-school, campus marketing, college marketing, college video tours, Colleges and Universities, GenY, how to market to college, Internet marketing, marketing, millennial marketing, PSA, QR Code, Student, student marketing ideas, Student newspaper, YOUniversityTVJason Bakker

Activity is ramping up for campus planning, and there are lots of new updates you should be aware of.

College Marketing Notes:

We now have the ability to target the parents of college students nationwide with opt-in email. Email campaigns for parents will be handled the same way as our student email programs, so request a fresh count today.

QR codes are all the rage. If you haven’t experimented with QR codes yet, now is the time. We can help you generate QR codes and consult with you on how to use them in your college marketing this fall. There’s no charge. Just call us, and we’ll be happy to share what we know.

College football will be hot! If your client or brand would tie in well with college football, then let us know. We can kick off your project with special football issues in campus newspapers, tailgating promotions, alumni email blasts and local bar/restaurant promotions before and after games.

We recently partnered with YOUniversityTV to offer online video advertising that reaches millions of high school teens and community college students. If you haven’t seen this yet, check it out here. It’s new, it’s cool, and we’re the ones to talk to if you want to start a program.

Go Greek! It’s no secret that those in a fraternity or sorority have enormous influence on campus. If you want to reach this group, we have postal lists available for thousands of Greek houses across the country. We can help with custom sampling, mailings, door hangers, event sponsorship, and more.

Know of a nonprofit in need? We are now taking applications for our annual College Newspaper PSA Program. This program gets one lucky organization exposure in hundreds of campus newspapers across the U.S. for the entire school year. The deadline is August 30, so help us spread the word.

Need other ideas for reaching college students this fall? We have a media kit full of ideas to get the creative juices flowing. Request one today.

Reach students through new college tour video network

June 9, 2011College Marketing Tactics, Company Newscollege, college tour video network, college video ads, Colleges and Universities, education, high school, Online Advertising, online marketing, Reach students, Student, student recruitment, transfer student recruiting, University and college admissions, video advertising, YOUniversityTVJason Bakker

Each year, 20+ million high school students research colleges online and over 15 million of them enroll in college as first year undergraduates (Source: National Center for Education Statistics). Campus Media Group has partnered with YOUniversityTV Video Network to give national brands a new way to reach this group through online video advertising.

About:

YOUniversityTV Video Network, is a leading syndicated college video platform, where teens and young adults can watch hundreds of campus video tours of the top colleges and universities in the U.S. These original videos are created by YOUniversityTV for colleges and can be viewed on YOUniversityTV.com and other popular sites like Cappex.com, Scholarships.com, and Collegeprowler.com.

With advertisers not having the ability to advertise directly on college websites to reach this elusive audience, YOUniversityTV offers a platform to target this audience through some of the most popular education sites visited by teens today.

Watch a video here to see for yourself how great these videos are.

Quick Facts:

Monthly video impressions – 1,200,000 (Projected to be over 10 million monthly by year-end)
Video views per unique visitor – 3
Average time watched per video – 4:35
High school teens (aged 16-19) make up primary visitor (55% Female, 45% Male)
Other secondary visitors include community college students looking for transfer opportunities
64% are first time viewers, and 36% are returning viewers
29% have Household Incomes between $60,000 and $100,000

Advertising & Targeting:

Advertisers can capture this captive teen audience through highly targeted pre-roll, mid-roll and lower-third video advertising. National and regional targeting is available. Contact Campus Media Group here for rates, or email info[at]campusmediagroup.com.

Marketing planning tool when a college degree matters

January 27, 2011College Marketing Tactics, College Statistics, Staff MusingsBusiness, Chronicle of Higher Education, Colleges and Universities, education, Educators, market planning tool, Marketing and Advertising, media planning tool, recruitment advertising, targeting by degree, United StatesJason Bakker

This is a screenshot from an interactive map from The Chronicle of Higher Education.

This tool will allow you to view by date all adults with college degrees in the United States. This tool can help you identify markets and demographics that are important to your marketing/advertising strategies. As you see, you can gather analysis by wealth, gender, and race. You can also click on any specific county for it’s individual stats.

This interactive map could be beneficial to enrollment marketing and recruitment advertising efforts.