Tag Archives: college sports

Celebrity Brand Ambassadors – College Sports Edition

February 3, 2011Staff MusingsAdam Duritz, Arizona State University, Ashley Judd, Ashton Kutcher, Brand Ambassadors, celebrity endorsements, celebrity fashion, college fashion, college sports, Florida Atlantic University, Indiana University - Bloomington, Jessica Simpson, Joel Madden, Justin Timberlake, Khloe Kardashian, Kim Kardashian, Kourtney Kardashian, Leonardo DiCaprio, Lindsay Lohan, Long Beach State University, Mark Cuban, Matthew McConaughey, Nick Lachey, Stanford University, Tiger Woods, University of California - Berkeley, University of Cincinnati, University of Georgia, University of Iowa, University of Kentucky, University of Louisville, University of Memphis, University of Notre Dame, University of Rhode Island, University of South Carolina, University of Southern California, University of Texas - Austin, University of Washington, Will FerrellTracey

As I was leafing through my US Weekly last week I came across a photo of Joel Madden in head to toe Hoosier gear that left this IU alumna beaming with Hoosier pride. Now, I am fully aware that it wasn’t Justin Timberlake or Kim Kardashian, but still ….waaay cooler than Jared the Subway guy (who lived in an apartment above a Subway on campus) or Mark Cuban (whose love for Hoosier basketball was the catalyst in making him a millionaire many many times over).

Let’s face it, celebrities are the highest paid and usually the most efficient (not always) brand ambassadors in town.

Exhibit A: The Kardashian marketing machine.

So, here are some celebs who show their college sports alliance with pride, free of charge….we think…

Fans and Alumni (from top left): Trojan Will Ferrell, Cardinal Tiger Woods, Golden Bear Adam Duritz, (from bottom left) Wildcat Ashley Judd, Hawkeye Ashton Kutcher and Longhorn Matthew McConaughey

Hometown Fans: Tiger Justin Timberlake, Bearcat Nick Lachey and Trojan Snoop Dogg

At the very least fans of the apparel: Longhorn Jessica Simpson, Hoosier Joel Madden, and Husky Lindsay Lohan

Has trouble committing, but loves the hats: Leonardo DiCaprio

Just to clarify…if you do not see your team represented in any of the photos above…then, I’m sorry, but that means they suck.

Spotted: Joel Madden and Harlow – Hoosier Daddy? (celebritybabies.people.com)

Top 2010 College Football Matchups

September 10, 2010Staff Musings2010 college football, college football, college football schedule 2010, College Matchups, college sports, NCAAJennie

Sept. 11 Miami at Ohio State

See who comes out in the battle of dynamic quarterbacks: Miami’s Jacory Harris and Ohio State’s Terrelle Pryor. It also is the first matchup between the teams since Ohio State’s controversial Fiesta Bowl victory in 2003.

Sept. 11 Michigan at Notre Dame

Brian Kelly’s Irish get their first big test of the season. Denard Robinson show flashes of brilliance to start the season for the Wolverines, but this should be a much more difficult matchup.

Sept. 25 Alabama at Arkansas

Defending national champion Alabama should get a stiff test from an Arkansas team that is led by first-round pick hopeful Ryan Mallett at quarterback.

Sept. 25 Oregon State at Boise State

This could be Boise’s last difficult opponent. If the Broncos get past the Beavers, they could have a clear path to the BCS national championship game.

Oct. 2 Florida at Alabama

This is a rematch of last year’s SEC title game, where ‘Bama ended Tim Tebow’s hopes of another national championship. Bama used the victory over Florida to springboard toward a national championship.

Oct. 2 Texas vs. Oklahoma

The Red River Shootout always is a great rivalry. This time, both teams will showcase their replacements to All-American quarterbacks Colt McCoy and Sam Bradford.

Oct. 16 Texas at Nebraska

Nebraska believes it is back among the nation’s elite under coach Bo Pelini. Until they win a big game — like this one against Texas — we won’t know for sure.

Nov. 13 Penn State at Ohio State

Joe Paterno’s Nittany Lions have caused considerable problems for Ohio State in recent years. This could be a stumbling block for the Buckeyes, who many feel are title contenders.

Nov. 20 Virginia Tech at Miami

The showdown between former Big East rivals could determine who goes to the ACC title game. Virginia Tech beat the Canes last year in Blacksburg. This one’s in Miami.

Nov. 27 South Carolina at Clemson

This is the last game on the schedule for South Carolina. If they are not prepping for a bowl game, the Gamecocks could be prepping to show Steve Spurrier the door after this one.

Campus Advertising with SportBoards

April 17, 2010College Marketing TacticsAdvertising to college students, Campus, Campus Advertising, Campus OOH, college marketing, college sports, Colleges and Universities, education, Fitness, Fitness advertising, Health, high school, Intramural sports, intramural sports marketing, Millennial, Outdoor Advertising, product sampling, Recreation, SportBoards, sports marketing, sportsboards, student marketing, Youth MarketingJason Bakker

SportBoards on campus — SportBoards also contain information about intramural sports and fitness class schedules.

Campus advertising just got easier for national brands. SportBoards are placed in high-traffic areas on campus such as fitness and recreational centers. National brands now have the ability to reach active and health-conscious college students through a channel that is university approved!

Your 21″x31″ ad is placed with info and announcements relevant to intramural sports, aerobics and fitness class schedules, and other campus activities. All production setup and costs are included in a network package, saving you time and money.

SportBoards by the numbers

200 major campuses nationally
Reach: 10 million+ impressions per posting
2.7 million college youth

Custom product sampling opportunities also exist inside the recreation and fitness centers. Be sure to ask us how you can get your product sample in the hands of millions of students in a controlled environment.

Click here or call 952-854-3100 ext. 214 today to request a list of campuses, posting periods, and pricing options.

10 College Football Players to Watch

September 2, 2009Staff Musingscollege football, college sports, sports marketingJennie

colt-mccoy This college football season is one marked by big names and accomplished players. Never before have two Heisman Trophy winners played in the same season. But it will happen this fall with Florida quarterback Tim Tebow (2007 winner) and Oklahoma quarterback Sam Bradford (2008 winner). Add into that group a guy with probably the coolest name for a quarterback, Colt McCoy (Texas), and you have all three Heisman finalists from last season.

The Heisman race will likely begin and end with that trio, while the national championship picture starts with their teams. Defending national champ Florida is the preseason No. 1 team in both major polls, followed by McCoy’s Longhorns and Bradford’s Sooners. Traditional powers USC, Ohio State and Virginia Tech all are consensus top-10 teams, as is Alabama – a much-improved team under second-year coach Nick Saban.

There is more to this season than the favorites, though. A bunch of rising stars could take the spotlight away from Heisman finalists of last season. Here are 10 players who you’ll get to know this season:

1. Matt Barkley, QB, USC. The true freshman surprisingly won the starting job that previously was held by first-round picks Mark Sanchez, Matt Leinart and Carson Palmer.

2. Julio Jones, WR, Alabama. The sophomore wide out is a big target, who had a fantastic true freshman season for the Tide.

3. Tayler Potts, QB, Texas Tech. It hasn’t mattered who has played quarterback for Texas Tech this decade – everyone has thrown for huge numbers under coach Mike Leach.

4. Sean Spence, LB, Miami. The Hurricanes have produced standout linebackers such as Ray Lewis, Dan Morgan, Jonathan Vilma and Jon Beason. Spence, a sophomore, may get drafted higher than any of them.

5. Michael Floyd, WR, Notre Dame. The Cretin-Derham Hall graduate was great as a freshman and could turn into a major playmaker if quarterback Jimmy Clausen is more consistent.

6. Bryce Brown, RB, Tennessee. The true freshman from Wichita, Kan., was the No. 1 recruit in the country and the most valuable player at the Army All-American Game.

7. Terrelle Pryor, QB, Ohio State. The Pennsylvania native played as a true freshman and some moments that were so good, he looked like Vince Young.

8. Noel Devine, RB, West Virginia. Despite being 5-foot-8, Devine may be one of the hardest players to tackle in all of college football because of his ridiculous moves and surprising strength.

9. Trent Williams, OT, Oklahoma. This massive tackle keeps Bradford from getting hit and may be the No. 1 overall pick in the 2010 NFL draft.

10. Arrelious Benn, WR, Illinois. The junior from Washington, D.C., is the best wide out in the Big Ten and is a candidate for the Fred Biletnikoff Award for the top receiver in the country.