HELPING PROMOTE BONE MARROW DRIVES ON CAMPUS

Minnesota-based college marketing agency Campus Media Group is pleased to announce a partnership with DoSomething.org for their “Give A Spit About Cancer” campaign.

Through this partnership, Campus Media Group will provide PSA placement services in hundreds of college newspapers across the U.S. as part of its annual StudentRoar PSA program. The goal this year is to mobilize college students to run bone marrow donor registration drives on their campuses. College students are the most in-demand donors on the registry. The 2012 program aims to launch drives on college campuses around the country and sign up new donors.

There’s a real need for registered bone marrow donors in the U.S.
• Leukemia kills more children every year than any other disease.
• Only 30% of patients in need of a bone marrow can find a match within their family. The other 70% rely on complete strangers.
• 60% of patients never receive the donations they need.

The StudentRoar program aims to “Do Something” about it
• Donors ages 18-24 are in the highest demand. Donations are the most successful when the donor falls within this age range.
• All it takes to sign up for the bone marrow donor registry, and potentially save a life, is a cheek swab.

“College students need a concrete action they can take that doesn’t require donating money or fundraising. Giving a spit about cancer is simple, free, and potentially life-saving. By running a bone marrow drive, college students are able to gain leadership experience and get other students involved in making a difference,” said Campus Media’s Director of Marketing, Jason Bakker.
To participate in ‘Give a Spit about Cancer,’ or for more information on starting a campus bone marrow donor registry drive, please visit www.DoSomething.org/spit, or text “SPIT” to 38383.

If your student publication would like to donate advertising space to this organization to help it spread the word, please contact Campus Media Group at 952-698-7367.

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• Free campus ads for nonprofits

Campus PSA partnership puts education first

Minnesota-based college marketing agency Campus Media Group is pleased to announce a partnership with She’s the First – an organization that sponsors girls’ education in the developing world to help them be the first in their families to graduate.

Through this partnership, Campus Media Group will provide PSA placement services in hundreds of college newspapers across the U.S. to help spread awareness of the organization’s mission and encourage students to start a campus chapter.

“Being chosen for Campus Media Group’s annual PSA program is a dream come true for She’s the First as we encourage college students from across the country to change the life of a girl in the developing world. Campus publications reach those who already know the benefit of an education, and we hope students will give back by helping send a girl to school who otherwise would not have the opportunity to do so,” She’s the First Campus Coordinator, Monica Townsend said.

Currently, there are ten campus chapters in the U.S. that host one fundraiser per semester for a girl in need and work to spread awareness through their residence halls, student centers, local communities, and social media.

For more information on starting a campus chapter or sponsoring a girl in need, please visit shesthefirst.org.

If your student publication would like to donate advertising space to this organization to help it spread the word, please contact Campus Media Group at 952-698-7367.

Back-to-School Marketing News

Coker College Move In Day

Activity is ramping up for campus planning, and there are lots of new updates you should be aware of.

College Marketing Notes:

We now have the ability to target the parents of college students nationwide with opt-in email. Email campaigns for parents will be handled the same way as our student email programs, so request a fresh count today.

• QR codes are all the rage. If you haven’t experimented with QR codes yet, now is the time. We can help you generate QR codes and consult with you on how to use them in your college marketing this fall. There’s no charge. Just call us, and we’ll be happy to share what we know.

• College football will be hot! If your client or brand would tie in well with college football, then let us know. We can kick off your project with special football issues in campus newspapers, tailgating promotions, alumni email blasts and local bar/restaurant promotions before and after games.

• We recently partnered with YOUniversityTV to offer online video advertising that reaches millions of high school teens and community college students. If you haven’t seen this yet, check it out here. It’s new, it’s cool, and we’re the ones to talk to if you want to start a program.

• Go Greek! It’s no secret that those in a fraternity or sorority have enormous influence on campus. If you want to reach this group, we have postal lists available for thousands of Greek houses across the country. We can help with custom sampling, mailings, door hangers, event sponsorship, and more.

• Know of a nonprofit in need? We are now taking applications for our annual College Newspaper PSA Program. This program gets one lucky organization exposure in hundreds of campus newspapers across the U.S. for the entire school year. The deadline is August 30, so help us spread the word.

Need other ideas for reaching college students this fall? We have a media kit full of ideas to get the creative juices flowing. Request one today.

Nonprofit opportunity to reach students on campus this fall

Campus Media Group has begun accepting applications for the 2011/2012 College Newspaper PSA Program.

Every year, Campus Media selects one nonprofit organization that has an important message to share with college students. We will work to have that organization’s PSA ad placed in some of the nation’s top college and university newspapers free of charge for the 2011-2012 school year. Where available, online ads can also be provided to papers having an online edition. Hundreds of college newspapers throughout the United States participated last year, donating thousands of dollars in free advertising space.

Campus Media Group is a college marketing agency that represents more than 1,800 college newspapers nationally. Its extensive experience working to place ads for national brands has given Campus Media the ability to work with student publications to also help non-profit organizations who rely on donated media space.

In previous years, Campus Media has worked to build awareness for organizations such as: Inspire USA, The Campus Kitchens Project, the National Council on Problem Gambling, and the National Students of AMF.

Anastasia Goodstein of the Inspire USA Foundation, says, “Being chosen for the College Newspaper PSA program was wonderful for ReachOut.com. Our ads ran in hundreds of newspapers across the country driving traffic to our site, which offered resources and inspirational real stories from college students who have made it through a tough time. Working with Campus Media Group was a breeze and a pleasure. I highly recommend any non-profit organization trying to reach college students to apply for this program.”

This program is open to nonprofit organizations in the U.S. Those organizations looking for national exposure to a college audience about a cause that will resonate with students are encouraged to apply.

For more information on Campus Media or to obtain more information about the 2010-2011 College Newspaper PSA Program, please contact Jason Bakker at 952-854-3100. Applications are available below or by emailing jason [at] campusmediagroup.com and must be received by August 30, 2011.

2011 College Newspaper PSA Program Application