All posts by Tracey

About Tracey

Account Supervisor at Campus Media Group. Topics: marketing, advertising, youth trends, entertainment, and technology.

Blackboard Back-to-School Move-In Teams

This fall, Campus Media Group coordinated Move-In Teams at 4 campuses for Blackboard during Back-to-School.

As a company, Blackboard’s goal is to work with colleges and universities to engage students in exciting new ways, reaching them on their terms and devices — connecting more effectively, keeping students informed and involved. So it was only appropriate they hit the pavement and get in front of those students offering whatever assistance the students might need during the ever exciting and chaotic Move-In Day. The teams were on hand all day at every dorm with cool bottles of Blackboard branded water bottles to help students and parents alike. Needless to say, they were very popular, and it was a great way to educate incoming students and parents about the resources Blackboard offered at their campus.

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I remember my Move-In day like it was yesterday. It was August in Bloomington, IN (Read: It was 100 degrees). Briscoe dorm did not have air conditioning (Read: It felt like 200 degrees), only had one elevator for all 500 odd students and had a pretty serious lady bug infestation that seemed to be most aggressive in the stairwells (Read: It was my ‘Nam). Sure would have been nice if some folks came to my rescue and perhaps offered to lift some heavy boxes and give me a cool beverage. Just sayin’.

If you are looking to reach students during move-in, there are a lot of fun options. Contact us today. Lead time for a move-in promotion is about 6-8 weeks depending on the tactics used.

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Spring 2011 Androgynous College Fashion Accessories

These fashion staples know no bounds. Gender shmender…this stuff is hot, period.

The Ray Ban Wayfarers

This is by no means a new trend, these babies have had several comebacks in the last 50 years.  In the 1960’s with Breakfast at Tiffany’s and again in the 1980’s with The Blues Brothers and Risky Business.

Pictured (from top left): Jake Gyllenhaal, Chris Pine and Zac Efron, Pictured (from bottom left): Jessica Alba, Kristin Cavallari and Rachel Bilson

Spring 2011 Celeb Fashion Trends - Ray Ban Wayfarer SunglassesSpring 2011 Celeb Fashion Trends - Ray Ban Wayfarer Sunglasses

Note: For the vast majority of college students who can’t afford the real deal…knock offs can be found at just about every retail store.


The Ray Ban Aviators

These aren’t new either, in fact, they are officially a classic.  Even though the Wayfarer is sort of stealing it’s thunder right now, the Ray Ban Aviators aren’t losing any steam, they’re still a fan favorite.

Pictured (from top left): David Beckham, Zac Efron and Kellan Lutz, Pictured (from bottom left): Megan Fox, Vanessa Hudgens and Nicole Richie

Spring 2011 Celeb Fashion Trends - Ray Ban Aviator SunglassesSpring 2011 Celeb Fashion Trends - Ray Ban Aviator Sunglasses

Note: For the vast majority of college students who can’t afford the real deal…knock offs can be found at just about every retail store.


The Straw Trilby Hat

This 20’s throw back is a just the tip of the fashion iceberg, hats are so in right now.

Pictured (from top left) Justin Timberlake, Zac Efron and Brian Austin Green, Pictured (from bottom left): Ashlee Simpson, Cameron Diaz and Reese Witherspoon

Spring 2011 Celeb Fashion Trends - Straw Hats - Trilby or Fedora Spring 2011 Celeb Fashion Trends - Straw Hats - Trilby or Fedora

Note: The trilby resembles, and is often confused with, the fedora. The only difference is that the trilby has a slightly smaller brim.


The Horn-Rimmed Eyeglasses

Looking nerdy has never looked so cool. No prescription required.

Pictured (from top left): Joe Jonas, David Beckham and  Justin Timberlake, Pictured (from bottom left): Alicia Keys, Jennifer Love Hewitt and Jennifer Aniston

Spring 2011 Celeb Fashion Trends - Horn-Rimmed GlassesSpring 2011 Celeb Fashion Trends - Horn-Rimmed Glasses

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Video of the Week: ‘Skittles Touch: Cat’

The latest viral marketing campaign for Skittles, albeit unsettling, hits the spot. We’d give it two thumbs up if we weren’t currently vigorously washing our hands in an attempt to get rid of the ‘heebie jeebies’ it gave us.

Since this vid hit the web three days ago it’s reached nearly a million views.  The question is…are you craving skittles now?

Visit Skittles’ YouTube channel to check out the rest of the ads produced for the brand by BBDO Toronto.

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Spring 2011 College Fashion Trends for Women

The Feather Earring(s)

Last year suede and fringe were huge, so it was only a matter of time before we saw feathers. Best worn on one ear, a la 80’s Madonna.

Pictured (from left): Jessica Szohr and Vanessa Hudgens


The Belt

Much like the scarf, the belt will be the it accessory for every outfit this spring. You name it…beach cover-up, jeans, dress, sweater, shorts…add a belt for an instant style upgrade!

Pictured (from left): Olivia Polermo, Jessica Alba, Lauren Conrad and Lo Bosworth

Credit (Olivia): Buzz Foto, Credit (Jessica): Getty via FabSugar, Credit (Lo): _____________________________________________________________________________________

The Structured Black Hat

Whether your look is boho, retro or rock, the black hat is bound to make it’s way to the forefront of your spring wardrobe.  The Derby or Bowler, The Fedora,  The Gambler, The Trilby, The Outback, The Porkpie or Be-Bop,  The Floppy Bohemian  – this trend hardly discriminates. It’s all very Brigitte Bardot.

Pictured (from left): Nicole Richie (in a floppy bohemian hat), Jessica Szohr (in a trilby hat) and Beyonce Knowles (in a gambler hat)

Credit (Beyonce): Huffington Post, Credit (Jessica): Bauer Griffin, Credit (Nicole):_________________________________________________________________________

The Layered Gold Jewelry

It’s all about mixing and matching – short with long, thin with chunky, feathers with medalions, and so it goes.

Pictured (from left): Kate Moss and Vanessa Hudgens


Also, good news for those college budgets, last spring’s cat shades, cross-body bags, boyfriend jeans and mixed bangles – all still in!


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