HELPING PROMOTE BONE MARROW DRIVES ON CAMPUS

Minnesota-based college marketing agency Campus Media Group is pleased to announce a partnership with DoSomething.org for their “Give A Spit About Cancer” campaign.

Through this partnership, Campus Media Group will provide PSA placement services in hundreds of college newspapers across the U.S. as part of its annual StudentRoar PSA program. The goal this year is to mobilize college students to run bone marrow donor registration drives on their campuses. College students are the most in-demand donors on the registry. The 2012 program aims to launch drives on college campuses around the country and sign up new donors.

There’s a real need for registered bone marrow donors in the U.S.
• Leukemia kills more children every year than any other disease.
• Only 30% of patients in need of a bone marrow can find a match within their family. The other 70% rely on complete strangers.
• 60% of patients never receive the donations they need.

The StudentRoar program aims to “Do Something” about it
• Donors ages 18-24 are in the highest demand. Donations are the most successful when the donor falls within this age range.
• All it takes to sign up for the bone marrow donor registry, and potentially save a life, is a cheek swab.

“College students need a concrete action they can take that doesn’t require donating money or fundraising. Giving a spit about cancer is simple, free, and potentially life-saving. By running a bone marrow drive, college students are able to gain leadership experience and get other students involved in making a difference,” said Campus Media’s Director of Marketing, Jason Bakker.
To participate in ‘Give a Spit about Cancer,’ or for more information on starting a campus bone marrow donor registry drive, please visit www.DoSomething.org/spit, or text “SPIT” to 38383.

If your student publication would like to donate advertising space to this organization to help it spread the word, please contact Campus Media Group at 952-698-7367.

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Making a difference in Tanzania

In an effort to further assist She’s the First and promote education for young women, Campus Media Group is proud to sponsor Glory John. Glory John is a 19 year old girl in AfricAid’s Kisa Project in Tanzania. She is in Form 6 (12th grade) at Enaboishu Secondary School in Arusha. We are encouraging and helping her pay for her education as an extension of our Student Roar college PSA program.

Glory dreams of being a lawyer or working for the United Nations one day, hoping to be a role model for other girls to make a difference in their society. She also loves watching movies, hanging out with her friends, and making music. She lives with her father and her younger brother and sister, as her mother passed away when she was 13 years old.

Watch Glory’s video above to learn more about her.

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Blackboard Back-to-School Move-In Teams

This fall, Campus Media Group coordinated Move-In Teams at 4 campuses for Blackboard during Back-to-School.

As a company, Blackboard’s goal is to work with colleges and universities to engage students in exciting new ways, reaching them on their terms and devices — connecting more effectively, keeping students informed and involved. So it was only appropriate they hit the pavement and get in front of those students offering whatever assistance the students might need during the ever exciting and chaotic Move-In Day. The teams were on hand all day at every dorm with cool bottles of Blackboard branded water bottles to help students and parents alike. Needless to say, they were very popular, and it was a great way to educate incoming students and parents about the resources Blackboard offered at their campus.

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I remember my Move-In day like it was yesterday. It was August in Bloomington, IN (Read: It was 100 degrees). Briscoe dorm did not have air conditioning (Read: It felt like 200 degrees), only had one elevator for all 500 odd students and had a pretty serious lady bug infestation that seemed to be most aggressive in the stairwells (Read: It was my ‘Nam). Sure would have been nice if some folks came to my rescue and perhaps offered to lift some heavy boxes and give me a cool beverage. Just sayin’.

If you are looking to reach students during move-in, there are a lot of fun options. Contact us today. Lead time for a move-in promotion is about 6-8 weeks depending on the tactics used.

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Intrepid Travel increases travel sales with college marketing campaign

After having little success with previous marketing efforts on campus, Intrepid Travel contacted us to develop a new approach to marketing to students and deliver some real results.  Intrepid provides global adventure travel focusing on small group adventure travel. They help their travelers experience real people, real cultures in incredible locations like Egypt, Bangkok, Thailand, New Zealand, Africa, and roughly 100 other countries.

Challenge: Convince college students to travel with other young adults to alternative trip locations that they might not otherwise consider.

Campaign Goals:   (1) Promote and give away a 13-day trip for two to Chile and Argentina.  (2) Increase new trip sales among students 18-24. (3) Increase brand awareness of Intrepid Travel to college students.

Media challenge: Utilize media that college students consume to share the opportunity for unique travel – all on a limited budget.

Sample Facebook ads used in campaign

Campaign Reach: Promoted on 32 colleges and universities across the U.S. in the spring of 2011. Total enrollment of all schools involved was 864,000+.

Media used: Targeted student email blasts, Facebook ads, and college newspaper inserts

Campaign Message: “Find a bigger world in smaller places…”

Results:

• Increased Facebook “Likes” 265% over the duration of the campaign
• Delivered a 891% increase of leads for their “Enter-to-Win” trip program
• Increased new travel bookings 155% from the previous year

“Over the years we tried varied tactics to reach the college market with no success. We worked with Campus Media to develop our Spring campaign and saw the best results we’ve ever seen for this segment and blew all of our KPI’s away!” – Gina Kelly, Intrepid Travel

*** View College Newspaper Insert Sample here