Tag Archives: back-to-school marketing

Blackboard Back-to-School Move-In Teams

This fall, Campus Media Group coordinated Move-In Teams at 4 campuses for Blackboard during Back-to-School.

As a company, Blackboard’s goal is to work with colleges and universities to engage students in exciting new ways, reaching them on their terms and devices — connecting more effectively, keeping students informed and involved. So it was only appropriate they hit the pavement and get in front of those students offering whatever assistance the students might need during the ever exciting and chaotic Move-In Day. The teams were on hand all day at every dorm with cool bottles of Blackboard branded water bottles to help students and parents alike. Needless to say, they were very popular, and it was a great way to educate incoming students and parents about the resources Blackboard offered at their campus.

This slideshow requires JavaScript.

I remember my Move-In day like it was yesterday. It was August in Bloomington, IN (Read: It was 100 degrees). Briscoe dorm did not have air conditioning (Read: It felt like 200 degrees), only had one elevator for all 500 odd students and had a pretty serious lady bug infestation that seemed to be most aggressive in the stairwells (Read: It was my ‘Nam). Sure would have been nice if some folks came to my rescue and perhaps offered to lift some heavy boxes and give me a cool beverage. Just sayin’.

If you are looking to reach students during move-in, there are a lot of fun options. Contact us today. Lead time for a move-in promotion is about 6-8 weeks depending on the tactics used.

Enhanced by Zemanta

5 steps to refresh your campus marketing plan

College Kid

“Handsome Kevin got a little off track. Took a year off of college, and he never went back.” These lyrics from the 1986 hit single “Welcome to the Boomtown” by David & David reminded me as I drove into work today how important it is for youth marketers to keep their college plans on track. Maybe your parents warned you, like mine did: “If you take a year off of college, you might not go back.”

It’s easy for youth marketers to find excuses to deviate from what they’re doing. Sure, you’re marketing budget has shrunk, you’re overworked and understaffed, but taking a break from your college marketing plan will only set you back. Students don’t stop to sympathize. If you lose their attention, your competition will gladly capture it for you.

Unfortunately for many agencies and brands, college marketing falls under the category of “special projects” or something to throw a few dollars at when there’s extra money in the budget. Look at the advertising on campus during the first week of class and you’ll see that this shows.  Some brands realize that being consistent year after year does pay off.  So, if you’ve been thinking about taking a break from college marketing, don’t. I have written 5 steps for MediaPost you can take to refresh your college marketing plan over the summer. Read them here.

Bookmark and Share