After graduating from college, I took the next step to becoming a real adult. No, not getting a job, but moving back in with my parents. Besides the home-cooked meals and no bills to pay, the best part was that it did not feel strange. Many other friends who graduated made the same decision, and so had my older brothers. In addition, I was searching for a job very hard. In between TV commercial breaks, of course.
Until recently, I did not know so many young adults were making the decision to live with their parents after college. According to a new Pew Research Survey, 40% of those ages 18-24 are living with their parents. Not all of these young adults moved backed in with their parents, though; some never left home. This means that parents and their college-age kids are spending more time together. More time together means that parents have an influence on students.
Even while still in school, students live with or spend a lot of time with their parents. College summer breaks are long, and many students return home for break. These students living at home often count down the days until they go back to campus. The first two weeks of school are full of non-stop distractions that make youth attention spans even shorter than usual.
Breaking through noise on campus requires planning and a method for reaching students and parents before they arrive on campus.
This can be done in the following three ways:
1. Emailing students
2. Emailing parents
3. Sending direct mail to parents
Students (and parents) will have access to email during the summer regardless of where they are. Using direct mail will reach parents and students at their home residence.
Reaching students isn’t always about being on campus or sending things directly to them. Parents are still holding their college-age kids’ hands later in life, which opens up a new demographic for millennial marketers. These new “roommates” may be as valuable as the students themselves — maybe not the coolest roommates ever, but hey…
Each year, 20+ million high school students research colleges online and over 15 million of them enroll in college as first year undergraduates (Source: National Center for Education Statistics). Campus Media Group has partnered with YOUniversityTV Video Network to give national brands a new way to reach this group through online video advertising.
YOUniversityTV Video Network, is a leading syndicated college video platform, where teens and young adults can watch hundreds of campus video tours of the top colleges and universities in the U.S. These original videos are created by YOUniversityTV for colleges and can be viewed on YOUniversityTV.com and other popular sites like Cappex.com, Scholarships.com, and Collegeprowler.com.
With advertisers not having the ability to advertise directly on college websites to reach this elusive audience, YOUniversityTV offers a platform to target this audience through some of the most popular education sites visited by teens today.
Watch a video here to see for yourself how great these videos are.
Monthly video impressions – 1,200,000 (Projected to be over 10 million monthly by year-end)
Video views per unique visitor – 3
Average time watched per video – 4:35
High school teens (aged 16-19) make up primary visitor (55% Female, 45% Male)
Other secondary visitors include community college students looking for transfer opportunities
64% are first time viewers, and 36% are returning viewers
29% have Household Incomes between $60,000 and $100,000
Advertising & Targeting:
Advertisers can capture this captive teen audience through highly targeted pre-roll, mid-roll and lower-third video advertising. National and regional targeting is available. Contact Campus Media Group here for rates, or email info[at]campusmediagroup.com.
Millennial technology use is showing a propensity for mobility according to the latest study from the Pew Research Center. Knowing how youth communicate and organize their lives can also help us better understand how to market to them. Here are some interesting facts from the study that I think are worth highlighting. The full article can be viewed here.