We all know that a high page ranking with Google search engine results is essential to business. Here is our take on Google search. SEO tactics are always easier in theory, but we do have some practical tips to that may help. Remember, if you need some inspiration, you always have the Page Rank Rap to fall back on.
It goes without saying that page rank is a huge part of online success for your business. It’s not always easy to remember all the tips and tricks that go into improving your rank, so Mo Serious here has enlightened us through his (ahem) gift of rap. Please Mo Serious, don’t auto-tune this. We love it as it is. The lyrics are right too, and will make your page rank pop.
- Hip Hop SEO (webandrank.com)
If you are reading this post, you are likely aware of the need to stay on top of SEO and SEM tactics. Things are constantly in flux when it comes to how to rank higher in a search. Here are some reminders that may help you along the way.
First, know that SEO and SEM are different beasts. SEO refers to all the things you need to do to your site before SEM (i.e., pay-per-click, paid inclusion, and traditional ads) sends traffic there.
You want to make sure that your website has relevancy for your intended target audience. Keywords (and other meta data like alt-tags) are important and help your intended audience find you. Your category/industry likely has hundreds of key terms and words consumers search for. Think of the different parts of your business as buckets in which you want your customers to find you. Keywords and search terms pertaining to your business get you in the buckets you want to be in. Finding the buckets is the easy part, but they have almost nothing to do with how close to the top of the bucket you are for any given natural search.
There is really no such thing as getting ranked higher on particular keyword searches without paying for it. The idea behind paid search, however, isn’t without merit. If you increase your click-through rate on average, you’re, by default, increasing the probability that an alpha user (someone who disproportionately disseminates links, like a popular blogger) will link back to your site.
Repetition and/or arrangement of keywords throughout your site have very little impact on your natural search rankings these days, either. This is where your link count (or “link backs”) come into play; your natural search is very sensitive to the number of links out there in the meta-verse that point back to your website.
Here is a good infographic on how Google works with your site. Because of this, I suggest that you create a plan under which you and team make it a point to “seed” your site on other websites on a daily basis. Typically, anywhere is fine, but the more relevant and the higher traffic, the better for you. If you have the budget for it, hire a company or freelancer that specializes in this type of work, and come up with a plan for the remainder of the year.
What tips and tricks have you found to be useful?
Remember the nightmare of “group projects” in college? You would all get together after class and talk about the assignment, divide up tasks and go work in a silo until the next meeting? Remember that load who usually did nothing and came up with lame excuses for not contributing or showing up to your group meetings? Well, those days should be over on college campuses. Google Wave was launched in September and has positioned itself to change the way we all collaborate. Some say it will redefine email as we know it; others call it the next generation of live web. It’s too early to tell what it will do, but it’s threaded, real-time conversation is creating endless possibilities for higher education and youth marketers.
When I think about “the wave,” I picture a packed baseball stadium of people standing and cheering one section at a time until it makes a full circle. It’s a group effort triggered in one area that spreads from person to person. Google Wave does that with conversations and ideas and supports it all with links, photos, videos and more being shared at once through group chat, email and search. It essentially replaces the clunky aspects of managing a project through email and provides more user tools through their education apps. No lost notes, no color-coded email threads and no meeting after class! Nothing gets lost in translation. Professors and students could use it for project management, quiz and survey tools and classroom collaboration. Wave is still in its infancy and will take some time to gain traction, but its timing couldn’t be better as more colleges start migrating to Google for campus email and other applications.
As a youth marketer, it’s my job to ask if there is a place for brands within Wave. The jury is still out on this, and not a whole lot of “ad” opportunities seem to exist aside from a much more granular inventory for AdWords. I believe Wave will change the future of social marketing and just might put a marketing hat on every department in a company. R&D departments will be able to work directly with passionate brand evangelists globally to create or refine goods and services. Sales promotions teams will finally be able to get real feedback on their new student discount programs. Businesses big and small might be able to improve customer service and the shopping experience without first being decimated on The Consumerist. Essentially, Wave presents yet another opportunity to do what so many of us choose not to do…rub off the corporate polish and actually talk to our customers to get a sense of what they want.
Click here for a closer look at Wave.