After graduating from college, I took the next step to becoming a real adult. No, not getting a job, but moving back in with my parents. Besides the home-cooked meals and no bills to pay, the best part was that it did not feel strange. Many other friends who graduated made the same decision, and so had my older brothers. In addition, I was searching for a job very hard. In between TV commercial breaks, of course.
Until recently, I did not know so many young adults were making the decision to live with their parents after college. According to a new Pew Research Survey, 40% of those ages 18-24 are living with their parents. Not all of these young adults moved backed in with their parents, though; some never left home. This means that parents and their college-age kids are spending more time together. More time together means that parents have an influence on students.
Even while still in school, students live with or spend a lot of time with their parents. College summer breaks are long, and many students return home for break. These students living at home often count down the days until they go back to campus. The first two weeks of school are full of non-stop distractions that make youth attention spans even shorter than usual.
Breaking through noise on campus requires planning and a method for reaching students and parents before they arrive on campus.
This can be done in the following three ways:
1. Emailing students
2. Emailing parents
3. Sending direct mail to parents
Students (and parents) will have access to email during the summer regardless of where they are. Using direct mail will reach parents and students at their home residence.
Reaching students isn’t always about being on campus or sending things directly to them. Parents are still holding their college-age kids’ hands later in life, which opens up a new demographic for millennial marketers. These new “roommates” may be as valuable as the students themselves — maybe not the coolest roommates ever, but hey…
For more stats on this topic, click here.
This fall, Campus Media Group coordinated Move-In Teams at 4 campuses for Blackboard during Back-to-School.
As a company, Blackboard’s goal is to work with colleges and universities to engage students in exciting new ways, reaching them on their terms and devices — connecting more effectively, keeping students informed and involved. So it was only appropriate they hit the pavement and get in front of those students offering whatever assistance the students might need during the ever exciting and chaotic Move-In Day. The teams were on hand all day at every dorm with cool bottles of Blackboard branded water bottles to help students and parents alike. Needless to say, they were very popular, and it was a great way to educate incoming students and parents about the resources Blackboard offered at their campus.
I remember my Move-In day like it was yesterday. It was August in Bloomington, IN (Read: It was 100 degrees). Briscoe dorm did not have air conditioning (Read: It felt like 200 degrees), only had one elevator for all 500 odd students and had a pretty serious lady bug infestation that seemed to be most aggressive in the stairwells (Read: It was my ‘Nam). Sure would have been nice if some folks came to my rescue and perhaps offered to lift some heavy boxes and give me a cool beverage. Just sayin’.
If you are looking to reach students during move-in, there are a lot of fun options. Contact us today. Lead time for a move-in promotion is about 6-8 weeks depending on the tactics used.
Minnesota-based college marketing agency Campus Media Group is pleased to announce a partnership with She’s the First – an organization that sponsors girls’ education in the developing world to help them be the first in their families to graduate.
Through this partnership, Campus Media Group will provide PSA placement services in hundreds of college newspapers across the U.S. to help spread awareness of the organization’s mission and encourage students to start a campus chapter.
“Being chosen for Campus Media Group’s annual PSA program is a dream come true for She’s the First as we encourage college students from across the country to change the life of a girl in the developing world. Campus publications reach those who already know the benefit of an education, and we hope students will give back by helping send a girl to school who otherwise would not have the opportunity to do so,” She’s the First Campus Coordinator, Monica Townsend said.
Currently, there are ten campus chapters in the U.S. that host one fundraiser per semester for a girl in need and work to spread awareness through their residence halls, student centers, local communities, and social media.
For more information on starting a campus chapter or sponsoring a girl in need, please visit shesthefirst.org.
If your student publication would like to donate advertising space to this organization to help it spread the word, please contact Campus Media Group at 952-698-7367.
Welcome to real life, here’s your hanky.
(via Holy Kaw)
I am happy to report that I haven’t exhausted all of these options….yet.