Tag Archives: Campus Advertising

Intrepid Travel increases travel sales with college marketing campaign

Intrepid_Travel_LogoAfter having little success with previous marketing efforts on campus, Intrepid Travel contacted us to develop a new approach to marketing to students and deliver some real results.  Intrepid provides global adventure travel focusing on small group adventure travel. They help their travelers experience real people, real cultures in incredible locations like Egypt, Bangkok, Thailand, New Zealand, Africa, and roughly 100 other countries.

Challenge: Convince college students to travel with other young adults to alternative trip locations that they might not otherwise consider.

Campaign Goals:   (1) Promote and give away a 13-day trip for two to Chile and Argentina.  (2) Increase new trip sales among students 18-24. (3) Increase brand awareness of Intrepid Travel to college students.

Media challenge: Utilize media that college students consume to share the opportunity for unique travel – all on a limited budget.

Sample Facebook ads used in campaign

Campaign Reach: Promoted on 32 colleges and universities across the U.S. in the spring of 2011. Total enrollment of all schools involved was 864,000+.

Media used: Targeted student email blasts, Facebook ads, and college newspaper inserts

Campaign Message: “Find a bigger world in smaller places…”

Results:

  • Increased Facebook “Likes” 265% over the duration of the campaign
  • Delivered a 891% increase of leads for their “Enter-to-Win” trip program
  • Increased new travel bookings 155% from the previous year

“Over the years we tried varied tactics to reach the college market with no success. We worked with Campus Media to develop our Spring campaign and saw the best results we’ve ever seen for this segment and blew all of our KPI’s away!” – Gina Kelly, Intrepid Travel

*** View College Newspaper Insert Sample here

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Campus Advertising with SportBoards

SportBoards on campus
SportBoards also contain information about intramural sports and fitness class schedules.

Campus advertising just got easier for national brands. SportBoards are placed in high-traffic areas on campus such as fitness and recreational centers. National brands now have the ability to reach active and health-conscious college students through a channel that is university approved!

Your 21″x31″ ad is placed with info and announcements relevant to intramural sports, aerobics and fitness class schedules, and other campus activities. All production setup and costs are included in a network package, saving you time and money.

SportBoards
SportBoards like this are located in campus recreation & fitness centers

SportBoards by the numbers

  • 200 major campuses nationally
  • Reach: 10 million+ impressions per posting
  • 2.7 million college youth

Custom product sampling opportunities also exist inside the recreation and fitness centers. Be sure to ask us how you can get your product sample in the hands of millions of students in a controlled environment.

Click here or call 952-854-3100 ext. 214 today to request a list of campuses, posting periods, and pricing options.

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