Tag Archives: Business

Marketing planning tool when a college degree matters

This is a screenshot from an interactive map from The Chronicle of Higher Education.

This tool will allow you to view by date all adults with college degrees in the United States. This tool can help you identify markets and demographics that are important to your marketing/advertising strategies. As you see, you can gather analysis by wealth, gender, and race. You can also click on any specific county for it’s individual stats.

This interactive map could be beneficial to enrollment marketing and recruitment advertising efforts.

U.S. college degree holders

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How NOT to advertise in a bathroom

Saw this ad the other day and wanted to use an eye wash station. If you are considering bathroom advertising for your business, this is a good example of what NOT to do.

bathroom advertising

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New Year’s resolutions for small local businesses in 2011:

1. I promise to hire a real designer to revamp my website, logo, and sell sheets.

2. I promise to rethink Facebook and ask if it’s really right for my business.

3. I promise to pick one social media channel and use it to build my reputation as an expert in what I do for a living.

4. I promise to collect information and feedback from my customers and ask their permission before sending them things.

5. I promise to not use Copperplate Gothic or Comic Sans for any reason whatsoever.

6. I promise to befriend two members of the local media and tell them a story about my business.

7. I promise to take one day off per week and do anything BUT work.

8. I promise to attend chamber of commerce meetings in the city where my business is located.

9. I promise to reward my best employees for their hard work. Even in a bad economy, good help is hard to find.

10. I promise to ask 20 people what the biggest problem with my business is and then do something to fix it.

11. I promise to find someone to help me with SEO and SEM and track my website traffic with Google analytics.

12. I promise to explore and test a way for my customers to use their phones to interact with my business before the year is over.

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