We are liking the new Sharpie’s back-to-school campaign. Their product is not the only thing that is demonstrated well here. Watch this and then go start something.
Activity is ramping up for campus planning, and there are lots of new updates you should be aware of.
College Marketing Notes:
We now have the ability to target the parents of college students nationwide with opt-in email. Email campaigns for parents will be handled the same way as our student email programs, so request a fresh count today.
- QR codes are all the rage. If you haven’t experimented with QR codes yet, now is the time. We can help you generate QR codes and consult with you on how to use them in your college marketing this fall. There’s no charge. Just call us, and we’ll be happy to share what we know.
- College football will be hot! If your client or brand would tie in well with college football, then let us know. We can kick off your project with special football issues in campus newspapers, tailgating promotions, alumni email blasts and local bar/restaurant promotions before and after games.
- We recently partnered with YOUniversityTV to offer online video advertising that reaches millions of high school teens and community college students. If you haven’t seen this yet, check it out here. It’s new, it’s cool, and we’re the ones to talk to if you want to start a program.
- Go Greek! It’s no secret that those in a fraternity or sorority have enormous influence on campus. If you want to reach this group, we have postal lists available for thousands of Greek houses across the country. We can help with custom sampling, mailings, door hangers, event sponsorship, and more.
- Know of a nonprofit in need? We are now taking applications for our annual College Newspaper PSA Program. This program gets one lucky organization exposure in hundreds of campus newspapers across the U.S. for the entire school year. The deadline is August 30, so help us spread the word.
Need other ideas for reaching college students this fall? We have a media kit full of ideas to get the creative juices flowing. Request one today.
This isn’t really a news flash, leggings have been “in” for a couple of seasons now. However, they took a mini vacay for the summer, and are back in a big way for fall with lots to choose from: shiny ones, patterned ones, and good old fashioned black ones. A note to wearers…your shirt must be long enough to cover your bum…it’s the law.
Pictured: Kim Kardashian and Lauren Conrad.
Leggings + Jeans = Jeggings
The Legging has been so popular that it has joined forces with it’s equally popular counterpart, The Skinny Jean, to create an über pant…and thus The Jegging was born. It’s a perfect match for the staple fall boots and sweaters. Note to wearers… the same long shirt law applies to The Jegging…there are no exceptions.
Pictured: Audrina Patridge and Sienna Miller.
The Faux Fur Vest
We have Rachel Zoe to thank for this old retro look exploding back onto the scene. This dances the very thin line between fashionable and costume-y. But, if you can pull it off, then it’s one super fabulous “boho-chic” fall piece.
Pictured: Kim Kardashian and Kristin Cavallari.
Hands down the best fall accessory. Scarves go with EVERYTHING and they can make an ordinary outfit stylish (with very little effort).
Pictured: Vanessa Minnillo and Jessica Alba.
The Fringe Boot
Fringe is so hot right now, so it’s no surprise that this includes boots. In fact, I predict it’s about to take over every girls fall/winter fave (which, incidentally, happens to be every man’s least favorite girl fall/winter staple)…that’s right…you heard it hear first(ish), Kettle Black is the new Ugg.
Pictured: Lauren Conrad and Vanessa Hudgens sporting Kettle Black Koolaburra Triple Fringe Boots.
The Biker Boot
The Biker Boot is the other favorite boot for fall, this flat boot is usually studded or buckled and goes great with other “biker-chic” accessories like The Studded Hobo and The Leather Jacket. All across the land sorority girls and reality starlets alike will be able to look as bad as they wanna be, without having to throw a leg up on a hog. And that my friends, is what fashion is all about.
Pictured: Kristin Cavallari and Kim Kardashian.
- Fashion Face-Off: Kristin Cavallari vs. Lauren Conrad (thehollywoodgossip.com)
- Glam Slam: Fall Fashion Week: Top Accessories (omg.yahoo.com)
As people ratchet up or start to plan their back-to-school and next academic year programs, they ask themselves such questions as:
- Is what we did last year worth doing again?
- What do we need to do differently this year?
- How have students changed from year to year?
- What is the best message to make our target audience understand what we do and how we can help them live a better life?
- What channels of communication will help us achieve our goals?
- How much money do we need to spend in this current economy to achieve success?
There are so many more questions that need to be asked before a plan is finalized that there isn’t enough room in this post to list them all. But if you are in this situation, I recommend taking a step back and thinking about what your brand/product/service does through the eyes of students. Why would they spend their money and/or time with your brand? What’s the point to them? How do you fit into the lifestyles of the students?
If you are thinking about your program through the eyes of your business, you will be limited in your success. Sincerity is extremely important to students. If they don’t see that in what your company does and offers, then don’t waste your money trying to reach this market. Beating your own chest will only get you so far.
As we saw in the classic 1933 movie “King Kong,” despite the “brand” the chest beater represented to everyone else, one distressed damsel understood him for who he really was. She was the only one who could get through to him. It’s the same thing here: It’s the student/consumer who can build up your brand and help you be better. They can carry you on their shoulders or let you drop to the ground.
Build a relationship with students. Be sincere. Accept their feedback for what it is, and learn from it. Listen to them. They will talk to you. They will interact with you if there is something there they know is worth it to them. Find your “damsel” on campus. How do you need to reach him/her? Once they believe, then what?
If you don’t know the answers to these questions, I recommend you take some time to think about it before you spend your time and energy going after this market without a solid plan. It’s not easy, but those who have learned how to do this are surviving and thriving in a world that can, at times, be as a parent is to a child and a child to a parent. The love between the two is immeasurable and necessary. Both learn from each other. Both love each other. Both sometimes don’t like what the other wants of them, but they still trust that, in the end, it’s right.
Students need a dialogue. Can you say that about the way you speak with this audience (not speaking “at” them)? The years of pushing an idea or opinion upon students is over. If you push them, they will either push back or move out of the way and let you fall on your own, which is an expensive and painful process we see happen to companies every day.
It’s time to start thinking and acting differently. It’s time to ensure that you are “with” the students versus pushing your idea at them. It’s time for a new plan. You have four months until the next academic year. You have a little time, but not a lot. If you want some help from your audience, ask them. Now is the time. Build that dialogue. You deserve it. The students deserve it.