Tag Archives: sports marketing

Campus Advertising with SportBoards

SportBoards on campus
SportBoards also contain information about intramural sports and fitness class schedules.

Campus advertising just got easier for national brands. SportBoards are placed in high-traffic areas on campus such as fitness and recreational centers. National brands now have the ability to reach active and health-conscious college students through a channel that is university approved!

Your 21″x31″ ad is placed with info and announcements relevant to intramural sports, aerobics and fitness class schedules, and other campus activities. All production setup and costs are included in a network package, saving you time and money.

SportBoards
SportBoards like this are located in campus recreation & fitness centers

SportBoards by the numbers

  • 200 major campuses nationally
  • Reach: 10 million+ impressions per posting
  • 2.7 million college youth

Custom product sampling opportunities also exist inside the recreation and fitness centers. Be sure to ask us how you can get your product sample in the hands of millions of students in a controlled environment.

Click here or call 952-854-3100 ext. 214 today to request a list of campuses, posting periods, and pricing options.

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ACIS and Campus Media Group partner to deliver college SportBoards™ to national advertisers

ACIS, the leader in American Collegiate Intramural Sports and national college marketing company, Campus  Media Group have partnered to offer national brands SportBoards™ advertising that leverages universities’ intramural and fitness infrastructure.

SportBoards
SportBoard advertising on campus

SportBoards™ are located at nearly 200 colleges and universities nationwide are prominently placed in recreation and fitness centers on campus. Along with poster-sized advertising space, SportBoards™ contain information relevant to the active student’s life including intramural sports schedules, aerobic class information, and other recreational sports information.

“Providing a way for brands to get in front of athletic college students in a positive and University approved way has always been a goal of ours,” said Joel Eisfelder, Director of Media for Campus Media.” SportBoards reach millions of college students every week, and at a lower cost than magazines, radio, or television” said Eisfelder.

The partnership between ACIS and Campus Media Group announced today allows ACIS to concentrate fully on developing custom brand sponsorships of their Intramural Sports and Fitness programs.

“We are excited to team up with Campus Media Group to expand the reach of our ACIS SportBoards property to new national advertisers,” said Allen Patapoff, Vice President of Client Services for ACIS.

According to ACIS, nearly 1 million college students participate in some form of recreational sports or fitness every day.

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Top Five College Football Rivalries

Back to School timing also means the beginning of college football season. And with college football, always come great rivalries. These games are typically deep seeded with tradition, and garner a lot of excitement and attention.  These  MiamiFootballmatch ups can also provide great opportunities for marketers, as they generate a lot of buzz both on campus and a national level.  Here is a list of the top five college football rivalries we think your brand can play into:

1)  Michigan vs Ohio State – Also known as “The Game”, the matchup between the Wolverines and the Buckeyes was ranked in 2000 by ESPN as the greatest North American sports rivalry. This game is almost always scheduled at the end of the season and has often determined the winner of the Big 10, thus determining some Rose Bowl matchups. The venue alternates between campuses every year. Michigan leads the overall series 57-42-6, but Ohio State is currently on their longest winning streak yet, as they have won the last five (2004-2008).

2)  Texas vs Oklahoma – Red River Rivalry or Red River Shootout, named for the Red River which forms part of the border between OK and TX. This series has also been considered one of the best rivalries in American sports. The winner takes home the Golden Hat trophy. Texas leads the all-time series 50-40-5. The game is played at the Cotton Bowl in Dallas, considered a neutral site since its halfway between Austin and Norman. Typically it is held during the second week of October, which is during the State Fair of Texas- the largest state fair in the US by annual attendance.

3)  Miami vs FSU – Since 1983, the winner of this game has gone on to win the National Championship seven times. The Miami Hurricanes currently lead the series 31-23. Recently the game has been moved to Labor Day, so it can be an exclusive game on national television. The most recent game on Labor Day 2009 was an epic battle, with seven lead changes and a nail-biting finish that ended with Miami topping the favored FSU. Thanks to my older brother, I’ve grown up a Miami fan, so GO CANES!

armynavygame 4)  Army vs Navy – One of the more traditional of the football rivalries, it has come to represent the rivalry between the different branches of the US Armed Forces. The game is typically played in Philadelphia, somewhat of a middle ground between the two bases. Though neither team is typically a championship contender, it is nationally televised every year due to tradition. Navy leads the series 53-49-7.

5)  Alabama vs Auburn – This game is also known as the Iron Bowl. The winner is awarded the Foy-ODK Sportsmanship Trophy. The site of the game alternates between Tuscaloosa and Auburn every year, though it was played in Birmingham most of the twentieth century. Alabama leads the series 39-33-1.

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10 College Football Players to Watch

colt-mccoyThis college football season is one marked by big names and accomplished players. Never before have two Heisman Trophy winners played in the same season. But it will happen this fall with Florida quarterback Tim Tebow (2007 winner) and Oklahoma quarterback Sam Bradford (2008 winner). Add into that group a guy with probably the coolest name for a quarterback, Colt McCoy (Texas), and you have all three Heisman finalists from last season.

The Heisman race will likely begin and end with that trio, while the national championship picture starts with their teams. Defending national champ Florida is the preseason No. 1 team in both major polls, followed by McCoy’s Longhorns and Bradford’s Sooners. Traditional powers USC, Ohio State and Virginia Tech all are consensus top-10 teams, as is Alabama – a much-improved team under second-year coach Nick Saban.

There is more to this season than the favorites, though. A bunch of rising stars could take the spotlight away from Heisman finalists of last season. Here are 10 players who you’ll get to know this season:

1. Matt Barkley, QB, USC. The true freshman surprisingly won the starting job that previously was held by first-round picks Mark Sanchez, Matt Leinart and Carson Palmer.

2. Julio Jones, WR, Alabama. The sophomore wide out is a big target, who had a fantastic true freshman season for the Tide.

3. Tayler Potts, QB, Texas Tech. It hasn’t mattered who has played quarterback for Texas Tech this decade – everyone has thrown for huge numbers under coach Mike Leach.

4. Sean Spence, LB, Miami. The Hurricanes have produced standout linebackers such as Ray Lewis, Dan Morgan, Jonathan Vilma and Jon Beason. Spence, a sophomore, may get drafted higher than any of them.

5. Michael Floyd, WR, Notre Dame. The Cretin-Derham Hall graduate was great as a freshman and could turn into a major playmaker if quarterback Jimmy Clausen is more consistent.

6. Bryce Brown, RB, Tennessee. The true freshman from Wichita, Kan., was the No. 1 recruit in the country and the most valuable player at the Army All-American Game.

7. Terrelle Pryor, QB, Ohio State. The Pennsylvania native played as a true freshman and some moments that were so good, he looked like Vince Young.

8. Noel Devine, RB, West Virginia. Despite being 5-foot-8, Devine may be one of the hardest players to tackle in all of college football because of his ridiculous moves and surprising strength.

9. Trent Williams, OT, Oklahoma. This massive tackle keeps Bradford from getting hit and may be the No. 1 overall pick in the 2010 NFL draft.

10. Arrelious Benn, WR, Illinois. The junior from Washington, D.C., is the best wide out in the Big Ten and is a candidate for the Fred Biletnikoff Award for the top receiver in the country.

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