Campus Media is proud to announce National Students of AMF (Ailing Mothers, Fathers, or Loved Ones) as the winner of its 2009-2010 PSA competition. Every year Campus Media selects one organization that has an important cause or message to share with students. That organization’s ad will then be placed in some of the nation’s top college newspapers free of charge. This year Campus Media joined forces with TheCampusBuzz.com, a national college newsfeed service, to stream the winner’s message to its 3,000 subscribers. California-based creative agency, Crate, will be producing the creative platform and print ad series for the National Students of AMF’s first PSA advertising campaign.
“The college newspaper PSA program is growing every year and our strategic partners feel compelled to share their services,” said Jason Bakker, Director of Marketing at Campus Media Group. “These guys at AMF are great people and are providing a service to college students that is really remarkable.”
“The Campus Media PSA Program will help us tremendously in reaching our goal,” said David Fajgenbaum, Co-founder and Executive Director of Students of AMF. “What an incredible way to raise awareness about our cause! On top of that, we are honored to have the help and support of Crate and The Campus Buzz.”
“We’re excited to create an engaging PSA advertising campaign for this great organization” said Jeff Roach, Partner at Crate. “Our hope is that this campaign gets students talking about the effects of grief in the student lifestyle and builds awareness in the issue and how starting a National Students of AMF chapter in their school can make a huge difference.”
National Students of AMF is dedicated to supporting college students coping with the illness or death of a loved one. Its members accomplish their mission by helping students to start chapters of Students of AMF nationwide. Each chapter includes a peer-led Grief Support Group and various service opportunities. To learn more, visithttp://studentsofamf.org. To see their recent visit to the Today Show, click here.
There is no doubt that today’s brands need to think about giving back to the community, and there is no better way to do this than by aligning your brand and employees with a worthy cause. Research conducted by Youth Pulse Insights tells us that slightly more than 2 out of 5 (41%) college students think that brands “definitely should” support causes.
Brands looking to build a cause marketing stance should proceed with caution, however. Tying yourself to a cause involves more than swinging a hammer for a week with Habitat for Humanity or echoing the words of Bono as he brings awareness to the humanitarian crisis in Darfur. You have to look within your organization to find out what your people care about and which opportunities fit best in relation to your industry. After all, what good is your involvement unless you actually have the power to affect it in a meaningful way?
Though certainly not an exhaustive list, here are some organizations you may not have heard of that involve youth and are doing some very remarkable things that you could be supporting:
The Campus Kitchens Project – This group partners with high schools, colleges, and universities to share on-campus kitchen space, recover food from cafeterias, and engage students as volunteers who prepare and deliver meals to the community to those who need it most. This charity’s kitchens are in 20 schools around the country — big schools and small schools, rural and urban, colleges and high schools. Its goal is to have many Campus Kitchens around the country feeding the hungry and the needy. www.campuskitchens.org
National Runaway Switchboard – This organization says between 1.6 and 2.8 million youth run away per year. Many are running from abusive and destructive home environments. The mission of this group is to help keep America’s runaway and at-risk youth safe and off the streets. The 1-800-RUNAWAY hotline handles an astounding 100,000 calls each year and provides solution-focused interventions, confidential and caring support, and 24-hour help for at-risk youth and their families. www.1800runaway.org
National Students of AMF – This organization supports students of deceased or “ailing mothers, fathers,” or loved ones. This organization, with a network of 24 campus chapters, is the only one dedicated to supporting college students coping with the terminal illness or death of a loved one and empowering all college students to help each other deal with the grief and challenges associated with fighting a terminal illness. www.studentsofamf.org
National Student Partnerships (Now called LIFT) – This organization is dedicated to combating poverty throughout U.S. communities by getting college students involved. Trained student advocates work side by side with low-income people in the community to address immediate daily needs unique to their situation and chart a sustainable path out of poverty. Check out the organization’s website for a great video that explains who they are and where they are heading. www.nspnet.org
American Foundation for Suicide Prevention (AFSP) – Did you know that suicide is the second leading cause of death among college students (Kochanek et al., 2002)? AFSP is the leading national organization dedicated exclusively to understanding and preventing suicide through research, education and advocacy. AFSP has developed a film called “The Truth about Suicide: Real Stories of Depression in College” as a commitment to support colleges and universities in implementing suicide prevention services on campus. The film aims to present a recognizable picture of depression and other problems associated with suicide among college students and other young adults. www.afsp.org
UniversalGiving – UniversalGiving helps college students travel over their spring break or summer vacation to more than 70 countries across the world to volunteer. Students and student groups can choose from 290 different customized opportunities for giving, such as Education & Literacy or Health & Human Services. This program puts resources in places where there is a tremendous need while providing college kids with valuable, hands-on experience helping others, building self-confidence and increasing awareness of humanitarian needs across the globe. www.UniversalGiving.org
In its annual effort to make PSA placement in college newspapers attainable to organizations looking to reach college students, Campus Media Group has begun accepting submissions for this year’s College Newspaper PSA Program.
Every year, Campus Media selects one organization that has an important cause or awareness message it needs to share with students. Campus Media will work to have that organization’s ad placed in some of the nation’s top college and university newspapers free of charge for the 2009-2010 academic year.
This program is open to nonprofit organizations that are not currently represented by an advertising agency. Those organizations looking for national exposure to a college audience about a cause that will resonate with students are encouraged to apply.
Download your application here and return by August 17, 2009.