Category Archives: Youth Trends

Campus Media is a youth marketing agency that stays on top of the latest trends with today’s college kids. These trends provide insights and allow us to create marketing plans that are on target.

Hiring and retaining the class of 2012

campus recruitment
Recruitment event at the University of Birmingham

Achievers and Experience, Inc., recently asked about 8,000 students where they plan to look for jobs, what motivates them and what it will take to retain them. With nearly 3.4 million Millennials graduating from college and entering the workforce this year, it’s crucial for employers to understand what attracts top talent. (Research Source)

Here are some highlights from the findings:

How they hunt for jobs
Thirty-five percent of Millennial plan to use LinkedIn as a primary source for their job hunt, up from a meager 5% in 2010.
83% percent of Millennials use some sort of social media site right now, but don’t abandon the traditional methods.
When asked to rank six job search methods in order of importance, the majority said they are still relying on the old-fashioned approaches.
About 88% of respondents said they plan to go straight to the source and submit an application directly to the company.
73% said they’re most likely to utilize a career services center on campus.
72% will search for jobs at a networking or recruiting event.
Social media sites still aren’t the primary tool for job searches among students, but 7% plan to use Facebook and 5% said they’ll use Twitter to look for jobs.

college poster services
This company was hiring computer engineers and asks them to solve those equations in order to find out the right phone number to call and schedule the interview.

What’s most important to them when making a decision?
51% said salary
54% of students said career advancement opportunities
51% said doing interesting and challenging work

The average tenure of employees in the U.S. is 1.5 years, according to the Department of Labor, but 21% of respondents expect to stay with their first employer for 5 years. An even more ambitious group, and the vast majority (22%), estimate they’ll stay for more than 10 years.

College recruitment on campus is still a big factor in attracting the right students. Is it time to blow the dust off your campus recruitment plan and build a presence there again?

Campus Media Group are experts when it comes to developing recruitment advertising strategies that work. Access to campus starts here. Contact us today to learn more.

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College Youth and the 2012 Election

The Presidential election in 2012 will be hard-fought for both Democrats and Republicans. This quick presentation provides information on the youth vote, important issues among college students, and geographic insight on what campuses might see a lot of political advertising.

College Voting 2012

Click on image or here to view the presentation.

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Hip-Hop in the Heartland

Minneapolis has long been known for its rich music scene, we can claim some of the most well-known musicians of the 20th century for our own. From Bob Dylan to Prince to The Replacements the Minneapolis area is home to an eclectic mix of talented artists.

Since the beginning of the 21st century, and really stretching further back than that, Minneapolis has been able to boost about a new slew of other artists, all coming out of its independent hip-hop scene.

Atmosphere is the most popular group out of this scene, a duo made up of MC Slug and DJ Ant , the group has been churning out music for nearly 20 years. Their following in the area is nothing short of fanatic with the duo consistently selling out the historic First Avenue Main room, their tracks spun on local radio and their new albums hotly anticipated and written about in local publications. Their fan base has reached a national and even international audience with their act hitting Europe this past winter and heading to Australia/New Zealand this spring.


Atmosphere is the headline act on the Rhymesayers label which hosts other, equally talented acts such as; Brother Ali, Grieves, Blueprint and Felt amongst many MCs. Every Memorial Day weekend the label throws the annual Soundset , which is an all day hip-hop festival in Shakopee Minnesota. The concert showcases much of the Rhymesayers label as well as other members of the local hip-hop community such as Heiruspecs and the critically acclaimed Doomtree. The festival drew 20,000 attendees last year and that is projected to grow this year as national acts Lupe Fiasco as well as Ghostface Killah & Raekwon are slated to headline along with Atmosphere.

The hip-hop coming out of Minneapolis is unlike anything you will hear on mainstream radio. There is an overall “consciousness” to it, and frequent themes go deeper than cars and money and tend to focus on frequent allegories to tell stories of life and love. Check out a video from Atmosphere below to get a taste of what makes Minneapolis hip-hop so unique.

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