Tag Archives: Student newspaper

Back-to-School Marketing News

Coker College Move In Day
Coker College Move In Day

Activity is ramping up for campus planning, and there are lots of new updates you should be aware of.

College Marketing Notes:

We now have the ability to target the parents of college students nationwide with opt-in email. Email campaigns for parents will be handled the same way as our student email programs, so request a fresh count today.

  • QR codes are all the rage. If you haven’t experimented with QR codes yet, now is the time. We can help you generate QR codes and consult with you on how to use them in your college marketing this fall. There’s no charge. Just call us, and we’ll be happy to share what we know.
  • College football will be hot! If your client or brand would tie in well with college football, then let us know. We can kick off your project with special football issues in campus newspapers, tailgating promotions, alumni email blasts and local bar/restaurant promotions before and after games.
  • We recently partnered with YOUniversityTV to offer online video advertising that reaches millions of high school teens and community college students. If you haven’t seen this yet, check it out here. It’s new, it’s cool, and we’re the ones to talk to if you want to start a program.
  • Go Greek! It’s no secret that those in a fraternity or sorority have enormous influence on campus. If you want to reach this group, we have postal lists available for thousands of Greek houses across the country. We can help with custom sampling, mailings, door hangers, event sponsorship, and more.
  • Know of a nonprofit in need? We are now taking applications for our annual College Newspaper PSA Program. This program gets one lucky organization exposure in hundreds of campus newspapers across the U.S. for the entire school year. The deadline is August 30, so help us spread the word.

Need other ideas for reaching college students this fall? We have a media kit full of ideas to get the creative juices flowing. Request one today.

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Need a job? We’re hiring.

Campus Media is now accepting applications for a part-time Newspaper Advertising Coordinator. Those interested should apply by emailing a resume and cover letter to hr@campusmediagroup.com by Jan 15. 2010.

Newspaper Coordinator – 20 hours/week – $12/hour

Responsibilities:
Research

  • Contact college newspapers to collect and verify information
  • Database entry of incoming newspaper information including advertising rates, specs, and publishing schedules
  • Assist Account team with special requests and projects as needed

Media Placement

  • Contact college publications nationwide to gather publication information and confirm order reservations
  • Handle day-to-day processes and communications regarding college newspaper advertising for current campaigns

Tearsheet Processing

  • Manage incoming tearsheets for proof of performance and prepare for delivery to clients
  • Organize and file newspapers, tearsheets, POI’s and invoices
  • Work with campus publications to reconcile discrepancies with tearsheets and orders

Qualifications:

  • College graduate with either a degree in Advertising, Marketing, PR, Communications, or other related field
  • Strong computer skills, specifically with Excel. Any experience with Filemaker Pro databases is a plus.
  • Must have some knowledge of advertising / printed media concepts and terminology
  • Applicant must have exceptional organizational and multi-tasking skills with acute attention to detail
  • Applicant must be comfortable and effective in communicating verbally on the phone and email
  • Experience in the newspaper/magazine industry, or media buying is a plus
  • One to two years post college work experience preferred in a related field or industry

Applicants can expect a friendly and casual workplace with standard business hours. You will learn a lot about college marketing, newspaper advertising, and campus specific media from a national perspective.

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