Marketing planning tool when a college degree matters

This is a screenshot from an interactive map from The Chronicle of Higher Education.

This tool will allow you to view by date all adults with college degrees in the United States. This tool can help you identify markets and demographics that are important to your marketing/advertising strategies. As you see, you can gather analysis by wealth, gender, and race. You can also click on any specific county for it’s individual stats.

This interactive map could be beneficial to enrollment marketing and recruitment advertising efforts.

U.S. college degree holders

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About Jason Bakker

Jason Bakker is a native Minnesotan and has been working in the area of youth marketing for nearly a decade. He currently works with Minneapolis based Campus Media Group as the Director of Marketing and is responsible for following trends in the ever-changing landscape of youth culture and media usage, and for consulting advertising agency and national brand professionals on how to develop integrated marketing programs that reach college youth.