After graduating from college, I took the next step to becoming a real adult. No, not getting a job, but moving back in with my parents. Besides the home-cooked meals and no bills to pay, the best part was that it did not feel strange. Many other friends who graduated made the same decision, and so had my older brothers. In addition, I was searching for a job very hard. In between TV commercial breaks, of course.
Until recently, I did not know so many young adults were making the decision to live with their parents after college. According to a new Pew Research Survey, 40% of those ages 18-24 are living with their parents. Not all of these young adults moved backed in with their parents, though; some never left home. This means that parents and their college-age kids are spending more time together. More time together means that parents have an influence on students.
Even while still in school, students live with or spend a lot of time with their parents. College summer breaks are long, and many students return home for break. These students living at home often count down the days until they go back to campus. The first two weeks of school are full of non-stop distractions that make youth attention spans even shorter than usual.
Breaking through noise on campus requires planning and a method for reaching students and parents before they arrive on campus.
This can be done in the following three ways:
1. Emailing students
2. Emailing parents
3. Sending direct mail to parents
Students (and parents) will have access to email during the summer regardless of where they are. Using direct mail will reach parents and students at their home residence.
Reaching students isn’t always about being on campus or sending things directly to them. Parents are still holding their college-age kids’ hands later in life, which opens up a new demographic for millennial marketers. These new “roommates” may be as valuable as the students themselves — maybe not the coolest roommates ever, but hey…
Achievers and Experience, Inc., recently asked about 8,000 students where they plan to look for jobs, what motivates them and what it will take to retain them. With nearly 3.4 million Millennials graduating from college and entering the workforce this year, it’s crucial for employers to understand what attracts top talent. (Research Source)
Here are some highlights from the findings:
How they hunt for jobs
Thirty-five percent of Millennial plan to use LinkedIn as a primary source for their job hunt, up from a meager 5% in 2010.
83% percent of Millennials use some sort of social media site right now, but don’t abandon the traditional methods.
When asked to rank six job search methods in order of importance, the majority said they are still relying on the old-fashioned approaches.
About 88% of respondents said they plan to go straight to the source and submit an application directly to the company.
73% said they’re most likely to utilize a career services center on campus.
72% will search for jobs at a networking or recruiting event.
Social media sites still aren’t the primary tool for job searches among students, but 7% plan to use Facebook and 5% said they’ll use Twitter to look for jobs.
What’s most important to them when making a decision?
51% said salary
54% of students said career advancement opportunities
51% said doing interesting and challenging work
The average tenure of employees in the U.S. is 1.5 years, according to the Department of Labor, but 21% of respondents expect to stay with their first employer for 5 years. An even more ambitious group, and the vast majority (22%), estimate they’ll stay for more than 10 years.
College recruitment on campus is still a big factor in attracting the right students. Is it time to blow the dust off your campus recruitment plan and build a presence there again?
Campus Media Group are experts when it comes to developing recruitment advertising strategies that work. Access to campus starts here. Contact us today to learn more.
The Presidential election in 2012 will be hard-fought for both Democrats and Republicans. This quick presentation provides information on the youth vote, important issues among college students, and geographic insight on what campuses might see a lot of political advertising.