Tag Archives: Youth Trends

Video of the Week: We All Want to Be Young

Brazilian research company BOX1824’s short film “We All Want to Be Young” takes a behavioral science approach to looking at youth and Gen Y in particular, a demographic that obviously holds a special place in our heart at Campus Media. The generation of “global youth” as they are referred to here, is the first to be raised during a time of constant interaction with the internet, thus exposing them to far more outside influences than generations of youth before them. Here, the filmmakers examine what effect this environment has had on the behaviors of Gen Y and why the youth of the world continually act as a catalyst for social change.

Plus, it includes clips from some of my favorite movies and killer soundtrack (Phoenix, Radiohead, Spoon, Arcade Fire? Yes, please.).

Top Halloween Costumes on Campus in 2010

THE JERSEY SHORE

Campuses everywhere will have no shortage of faux “Guidettes” and “Juice Heads” fist pumping the night away.

(Left: Pauly D Costume, Right: The Real Pauly D)
(Left: “Snooki” Costume, Right: The Real “Snooki”)
(Left: “The Situation” Costume, Right: “The [Real] Situation”)
AVATAR
Move over Smurfs, there’s a new blue “it” costume in town. Welcome to Pandora University.
(Left: Jake Sully Costume, Right: The “Real” Jake Sully)
(Left: The “Real” Neytiri, Right: Neytiri Costume)
LADY GAGA
Lady Gaga doesn’t wear outfits…she wears costumes, so it’s a given that we will see her “little monsters” just about everywhere we turn this Halloween.
(Left: Lady Gaga Costume, Right: The Real Lady Gaga)
THE SEXY (                )
It’s become the Halloween staple for girls 18-28. Here is how it works, pick a noun and then put the word “sexy” before it…voila…you have your costume. Try it, it’s like Halloween mad libs, nearly any noun will do…vocation, animal, season, character, etc..
(Top Row From Left: Sexy Little Red Riding Hood – “Lo” Boswortj,  Sexy Sailor – Sarah Paxton, Sexy Flapper – Kim Kardashian, Sexy Peacock – Audrina Patridge, Sexy Cop – Heidi Montag, Sexy Wonder Woman –  Kim Kardashian, Sexy Bride – Mariah Carey, Sexy Maid – Jenny McCarthy, Sexy Cadette – Paris Hilton, Bottom Row From Left: Sexy Firefighter – Lindsay Lohan, Sexy Devil – Selita Ebanks, Sexy Alice in Wonderland – Paris Hilton, Sexy Mermaid – Mariah Carey, Sexy Genie – Kim Kardashian, Sexy Prisoner – Paris Hilton, Sexy Aerobics Instructor- Kristin Cavallari, Sexy Angel – Mariah Carey, Sexy Ladybug – Sophie Monk)

THE 80’S

If you didn’t already know, the 80’s are soooooo hot right now.

Fall 2010 College Fashion Trends for Women

The Legging

This isn’t really a news flash, leggings have been “in” for a couple of seasons now. However, they took a mini vacay for the summer, and are back in a big way for fall with lots to choose from: shiny ones, patterned ones, and good old fashioned black ones. A note to wearers…your shirt must be long enough to cover your bum…it’s the law.

Pictured: Kim Kardashian and Lauren Conrad.

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The Jegging

Leggings + Jeans = Jeggings

The Legging has been so popular that it has joined forces with it’s equally popular counterpart, The Skinny Jean, to create an über pant…and thus The Jegging was born. It’s a perfect match for the staple fall boots and sweaters. Note to wearers… the same long shirt law applies to The Jegging…there are no exceptions.

Pictured: Audrina Patridge and Sienna Miller.

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The Faux Fur Vest

We have Rachel Zoe to thank for this old retro look exploding back onto the scene. This dances the very thin line between fashionable and costume-y. But, if you can pull it off, then it’s one super fabulous “boho-chic” fall piece.

Pictured: Kim Kardashian and Kristin Cavallari.

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The Scarf

Hands down the best fall accessory.  Scarves go with EVERYTHING and they can make an ordinary outfit stylish (with very little effort).

Pictured: Vanessa Minnillo and Jessica Alba.

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The Fringe Boot

Fringe is so hot right now, so it’s no surprise that this includes boots. In fact, I predict it’s about to take over every girls fall/winter fave (which, incidentally, happens to be every man’s least favorite girl fall/winter staple)…that’s right…you heard it hear first(ish),  Kettle Black is the new Ugg.

Pictured: Lauren Conrad and Vanessa Hudgens sporting Kettle Black Koolaburra Triple Fringe Boots.

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The Biker Boot

The Biker Boot is the other favorite boot for fall, this flat boot is usually studded or buckled and goes great with other “biker-chic” accessories like The Studded Hobo and The Leather Jacket. All across the land sorority girls and reality starlets alike will be able to look as bad as they wanna be, without having to throw a leg up on a hog. And that my friends, is what fashion is all about.

Pictured: Kristin Cavallari and Kim Kardashian.


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Retail Marketing & Fashion with Polyvore

We’ve been helping our clients expand their presence with social media sites like Facebook. Through this, we have come across some very cool platforms, applications, and add-ons. One of the sites we like for the retail world is Polyvore.com. Clothing retailers and brands should be learning all they can about them and how to incorporate them into your site and social networking strategies. Look at their app for Facebook.

Polyvore defines themselves this way:

Express your style.

Mix & match products from your favorite stores.

Shop looks created by the web’s largest fashion community.

This is what it looks like –
She's walking down the street, Blind to every eye she meets..Fashion Trends & Styles - Polyvore

She’s walking down the street, Blind to every eye she meets.. by maya3857 featuring Oasis bags

What does the site do? Polyvore allows people to create “sets” of clothes from different brands. The user/designer of the set is then able to add the set to their blog, share the set with the Polyvore community, buy the products in the set, and in the end, develop followers of the designers of the sets. It’s like having a virtual changing room with all of your favorite clothes from different designers in one place allowing you to mix and match.

Who should be on the site? Clothing brands of all kinds

Why should you be there? Thought leaders in fashion are engaging in the site. It’s primarily women right now.

Who develops the sets? Individual fashion enthusiasts and brands alike.

How to get involved? Contact us and we can help you out.  You can also sign up via their site.

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