Advertising on college campus with posters is very old-school, but still very effective. Rock bands and national brands share the limited space that a campus can offer, so what are you doing with your poster design? Are your posters full of text and hard to read? Did you go with the “safe” design? Campus postering is one of the cheaper ways to get your message seen by college students. Here are some examples of posters that may give you the inspiration to rethink your own design.
College marketers are breaking free of the back-to-school clutter and creating buzz with sidewalk advertising on and around campus. It’s not a new concept, but displaying your brand or seeding a new student targeted campaign with sidewalk ads is a fun way to add to your marketing mix. Here are some of the options available. *Please note that not all of the images below reflect work done by Campus Media.
Keep in mind, the installation of sidewalk ads is usually done ambush style – meaning permission from the school is not usually sought. If you keep it respectful and don’t damage property, much of it is tolerated, and backlash is rare. In some cases, permission can be gained by working directly with student groups or negotiating placement outside local businesses just off campus. If you go the permission route, expect slightly longer lead times and a nominal negotiation fee.
For more information on custom media installations, contact us at 952-854-3100 or info [at] campusmediagroup.com.