Tag Archives: Outdoor

Go outdoors and undercover on campus

State Farm "I'm There" Sidewalk Chalk

 

 

 

 

 

 

Most youth marketers understand that mass marketing to the college demographic goes largely unnoticed, and yet they continue to try to capture their attention by interrupting them with blinking banner ads and loud commercials or by showing up places they weren’t invited like facebook or a student’s inbox.

Wild postings, static clings, sidewalk chalk, re-positionable stickers, environmental resurfacing, and pocket promotions with street teams are just some of the under-the-radar tactics that can be used to deliver a message in a personal way on and off-campus. All of them involve your creativity and the ability not to take yourself too seriously.

Read an article written by Jason Bakker for the Great Outdoor Network to learn what it takes to go “undercover” when reaching college youth.

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