The Presurfer highlighted a Chilean ADT home security company that used spring loaded paper boxes to make people think there had been an intruder in their home. The paper box is slid under the door flat, and a rubber band inside expands it into shape. The only text on the box was said to have been: “Breaking into your apartment is easier than you think.” Well done. Creepy, but well done.
What’s your take? Does this door-to-door marketing strategy cross the line?
Most youth marketers understand that mass marketing to the college demographic goes largely unnoticed, and yet they continue to try to capture their attention by interrupting them with blinking banner ads and loud commercials or by showing up places they weren’t invited like facebook or a student’s inbox.
Wild postings, static clings, sidewalk chalk, re-positionable stickers, environmental resurfacing, and pocket promotions with street teams are just some of the under-the-radar tactics that can be used to deliver a message in a personal way on and off-campus. All of them involve your creativity and the ability not to take yourself too seriously.
Read an article written by Jason Bakker for the Great Outdoor Network to learn what it takes to go “undercover” when reaching college youth.
