Tag Archives: non-traditional marketing

Horror Movie Marketing Tactics

Mary Hatchet visits bars on campus.
Mary Hatchet visits bars on campus.

During the month of October, “Blood Night – The Legend of Mary Hatchet” will come alive around college campuses. We have implemented some unusual movie marketing tactics to create a Halloween buzz for the movie and the existing legend, such as blood stain sidewalk stencils, chalking, and poster/flier drops on and off campus, including at dorms and sororities. Models of Mary Hatchet are walking around campuses in character with full makeup during night and day classes to hand out fliers about the movie. The movie promotion will run during the month of October and drive students to www.bloodnightmovie.com

Student comments about Mary Hatchet campus visit:

“I love slasher movies.  I’ll be sure to check it out.”
“Holy-S##t!  You scared the living S##t out of me!”
“What a great stunt!”
“I love the costume!”
“Now that is totally creepy looking.”
“That is awesome.  I need to get a picture of you.”
“That’s really creepy.”
“You are freaking me out.  I won’t be able to sleep tonight.”

“I would have never expected to see something like you on campus.”
“Great way to get someone’s attention.”
“The creepiest part is the fact that you aren’t talking.”
“Thanks.  Now I won’t be able to sleep tonight.”
“I saw the ads on campus.  Nice touch.”
“That is some creepy ass s@@t!


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Cool Sidewalk Advertising Tactics

College marketers are breaking free of the back-to-school clutter and creating buzz with sidewalk advertising on and around campus. It’s not a new concept, but displaying your brand or seeding a new student targeted campaign with sidewalk ads is a fun way to add to your marketing mix. Here are some of the options available. *Please note that not all of the images below reflect work done by Campus Media.

Keep in mind, the installation of sidewalk ads is usually done ambush style – meaning permission from the school is not usually sought. If you keep it respectful and don’t damage property, much of it is tolerated, and backlash is rare. In some cases, permission can be gained by working directly with student groups or negotiating placement outside local businesses just off campus. If you go the permission route, expect slightly longer lead times and a nominal negotiation fee.

For more information on custom media installations, contact us at 952-854-3100 or info [at] campusmediagroup.com.

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