We’ve been helping our clients expand their presence with social media sites like Facebook. Through this, we have come across some very cool platforms, applications, and add-ons. One of the sites we like for the retail world is Polyvore.com. Clothing retailers and brands should be learning all they can about them and how to incorporate them into your site and social networking strategies. Look at their app for Facebook.
Polyvore defines themselves this way:
Express your style.
Mix & match products from your favorite stores.
Shop looks created by the web’s largest fashion community.
She’s walking down the street, Blind to every eye she meets.. by maya3857 featuring Oasis bags
What does the site do? Polyvore allows people to create “sets” of clothes from different brands. The user/designer of the set is then able to add the set to their blog, share the set with the Polyvore community, buy the products in the set, and in the end, develop followers of the designers of the sets. It’s like having a virtual changing room with all of your favorite clothes from different designers in one place allowing you to mix and match.
Who should be on the site? Clothing brands of all kinds
Why should you be there? Thought leaders in fashion are engaging in the site. It’s primarily women right now.
Who develops the sets? Individual fashion enthusiasts and brands alike.
How to get involved? Contact us and we can help you out. You can also sign up via their site.
College Marketing Tactics & Trends 