Tag Archives: college tour

Case Study: Amethyst Jeans 2011 College Campus Tour

This Fall during back-to-school we coordinated an 11 campus tour for Amethyst Jeans. Here are the facts and what we learned.

Goal: Get 11,000 college girls to “Like” the Amethyst Facebook page and give away 600 pairs of jeans at each campus.

Notable Successes:

  • The Amethyst brand had potential reach of 298,000 students at 11 campuses.
  • Amethyst averaged 1,084 Facebook “Likes” from new female college fans.
  • More than 6,000 pairs of jeans were given away free to students who may not have ever considered this denim brand.
  • Countless other giveaways were given to students who met Amethyst along the tour.
  • The brand garnered media buzz during the tour from college and mainstream media.
  • Amethyst benefited from increased brand image by giving away stylish clothing to cash-strapped students who need it!

Learnings:

  • Students were given a scratch card after they “Liked” the FB page. That card indicated if they won jeans or a secondary prize like a tote bag or a t-shirt. Make sure your secondary prizes are quality and worth the long wait in line.
  • Be prepared to address angry students on social media who didn’t win the main prize at your event. Amethyst did a great job of responding to the few students who didn’t win jeans and complained about it on Facebook.
  • Pick schools that have a good location near the main traffic areas of campus (i.e. dorms, Student Union, major lecture halls, etc.). If you have a vehicle, note that not all schools have a good place for you.
  • Have something to entertain the students waiting in line. We didn’t expect the crowds to be at the levels we saw. Some students waited for more than 1 hour to get to the Jean Machine. Having a street team interact with them can help make the time go by faster.
  • The largest state schools were the hardest to book for this tour. The bigger the school, the more red tape and hoops you have to jump through. Consider smaller colleges. They get less attention from brands and are much more welcoming when hosting an event on campus for you.
  • Have a back-up list of places you can stop along the tour. You never know when a school may pull the plug on your event at the last-minute.
  • A small % of people are going to unlike your Facebook page after getting the deal. Sometimes this happens right away, but it could also happen over time. Be sure to keep them engaged after the event to reduce attrition.
  • Schools not part of the tour took noticed and the students were jealous. Have an extension of your event happening online so those not part of the physical event can still participate online and win!

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Amethyst Jeans 2011 College Campus Tour

Campus Media Group coordinated a 2011 college tour for Connecticut based premium junior denim brand, Amethyst Jeans that will kick off and give away free jeans and swag in its home state at the University of Connecticut on September 12, 2011.

The one-of-a-kind Jean Machine, a 25-foot, bright pink customized truck, is loaded with jeans and other promotional swag. With multiple tours under its belt, including two years with the Vans Warped Tour, as well as the Varsity cheerleading and dance competitions, Amethyst Jeans is excited to bring its latest tour to college campuses during the month of September in celebration of back-to-school.

With event management and school based advertising support handled through Campus Media Group, The Jean Machine will be rolling through college campuses over the next month giving away thousands of free Amethyst Jeans and swag bags to those lucky college students who stop by and check out what’s new with Amethyst Jeans. You can follow the Jean Machine’s every move on Amethyst Jeans’ Facebook (facebook.com/AmethystJeans) and Twitter(@AmethystJeans) as well as get the latest in Amethyst Jeans news, free jean giveaways and denim trends.

College Campus Tour Schedule:
Monday, September 12th – University of Connecticut (Storrs, CT)
Wednesday, September 14th – University of Pittsburgh (Pittsburgh, PN)
Friday, September 16th – University of South Carolina (Columbia, SC)
Monday, September 19th – Clemson University (Clemson, SC)
Wednesday, September 21st – Austin Peay State University (Clarksville, TN)
Friday, September 23rd – Eastern Kentucky University (Richmond, KY)
Monday, September 26th – Indiana University (Bloomington, IN)
Wednesday, September 28th – Illinois State University (Normal, IL)
Friday, September 30th – Ball State University (Muncie, IN)
Monday, October 3rd – Eastern Michigan University (Ypsilanti, MI)
Wednesday, October 5th – University of Cincinnati (Cincinnati, OH)

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Funny business: Brand sponsors needed for the National College Comedy Tour

National College Comedy TourLaughter is good for the soul…and brands. Campus Media has gotten itself into some funny business and needs national brands with a sense of humor to sponsor America’s next breed of comics.

The National College Comedy Competition is a nationwide search run by Rooftop Comedy to find the funniest college students, where school teams battle to remain in the competition.

Starting with comedy teams from 32 schools, we ask industry judges and the public to narrow down the competition through live events and online voting rounds. In the end, only four final Comedy Teams will head to the National Finals at the Aspen Rooftop Comedy Festival.

Branding opportunities exist on campus, at live shows, and online throughout the tour, which runs January through June 2010. Sponsorship packages start at as little as $10k, so contact us today, and lets work on your one-liners!

2009 Quick Facts:

32 campuses visited

1000 student stand-up comics

20,000 student attendees

20,000,000 online visitors

If you are interested in sponsoring the The National College Comedy Competition, contact us today.

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