Campus Media Group is accepting applications for the 2012/2013 College Newspaper PSA Program now called “Student Roar.”
Every year, Campus Media picks one deserving nonprofit organization and works to have that organization’s PSA ad placed in some of the nation’s top college and university newspapers free of charge. Hundreds of college newspapers throughout the United States participate each year, donating thousands of dollars in free advertising space.
Campus Media Group is a college marketing agency that represents more than 1,800 college newspapers nationally. Its experience placing ads for today’s top brands has given Campus Media the ability to work with university newspapers to secure donated media space.
In previous years, Campus Media has worked to build awareness for organizations such as: Inspire USA, The Campus Kitchens Project, the National Council on Problem Gambling, and the National Students of AMF.
Anastasia Goodstein of the Inspire USA Foundation, says, “Being chosen for the College Newspaper PSA program was wonderful for ReachOut.com. Our ads ran in hundreds of newspapers across the country driving traffic to our site, which offered resources and inspirational real stories from college students who have made it through a tough time. Working with Campus Media Group was a breeze and a pleasure. I highly recommend any non-profit organization trying to reach college students to apply for this program.”
This program is open to nonprofit organizations in the U.S. Those organizations looking for national exposure to a college audience about a cause that will resonate with students are encouraged to apply.
For more information on Campus Media or to obtain more information about the Student Roar College Newspaper PSA Program, please visit www.StudentRoar.com and apply online. Applications must be received by August 30, 2011.
Location: Bloomington, MN, USA
TITLE: Advertising Account Manager
DEPARTMENT: Account Management
REPORTS TO: Account Supervisor
DEADLINE: Send resume, salary requirements and references to email@example.com by June 30th.
To work as a business liaison between the agency and the client in managing the day-to-day account requirements. This person will work directly with the agency team (Account Development, Marketing, Design, and vendors) to ensure an efficient, college media campaign to the client’s needs. The position will receive general supervision and will be required to work independently in executing effective business solutions to marketing and communications challenges.
ESSENTIAL JOB FUNCTIONS:
- Quote Preparation
- Create quote spreadsheets for multiple media channels and clients
- Work with external vendors to compile and calculate advertising costs
- Create schedules for campaign and media planning
- Campaign Set-Up
- Send client specs for productions, as needed
- Determine creative/production deadlines
- Reconfirm quoted costs with vendor costs and request/sign contracts from vendors
- Set up internal database for campaign execution
- Traffic materials and info as needed to vendors
- Communication with vendors throughout campaign, including: campaign authorization, issue resolution and invoicing
- Communication with client throughout campaign to include: status reports, issue resolution, invoicing, campaign feedback
- Perform other essential duties as assigned from time to time to meet the changing needs of Campus Media Group.
- Bachelor’s degree in Advertising, Marketing, Communications, Business, or similar area of study or equivalent experience.
- Two to five years of agency experience or related marketing and communications experience on the client side.
COMPETENCIES (Knowledge, Skills and Abilities):
- Can develop a proactive, friendly, trusted rapport with client and agency personnel.
- Has proficient computer usage for everyday tasks, Excel, PowerPoint and others. FileMaker Pro experience is a plus.
- Work experience with advertising, media buying/planning, digital media, and/or events is a plus
- Has outgoing personality and strong desire to learn
- Organize and manage numerous, multifaceted projects and programs.
- Quickly learn new businesses and markets and to develop a thorough understanding of them.
- Make confident, clear, and persuasive presentations, in writing, in person and over the phone.
- Manage day-to-day account service duties without general supervision; to represent the agency without any supervision at times.
- Handle details involving media pricing and media specifications with accuracy.
- Be flexible and adaptable to change.
- Act decisively and wisely to business and client needs.
- Work effectively with agency personnel and provide back-up assistance to account team as needed.
- Self-starter with ability to work independently as well as part of a team.
- Entrepreneurial ability to expand an existing business.
- Portray a service-driven and client-focused attitude.
- Ability to be organized, thorough, detailed, and produce high quality work.
After graduating from college, I took the next step to becoming a real adult. No, not getting a job, but moving back in with my parents. Besides the home-cooked meals and no bills to pay, the best part was that it did not feel strange. Many other friends who graduated made the same decision, and so had my older brothers. In addition, I was searching for a job very hard. In between TV commercial breaks, of course.
Until recently, I did not know so many young adults were making the decision to live with their parents after college. According to a new Pew Research Survey, 40% of those ages 18-24 are living with their parents. Not all of these young adults moved backed in with their parents, though; some never left home. This means that parents and their college-age kids are spending more time together. More time together means that parents have an influence on students.
Even while still in school, students live with or spend a lot of time with their parents. College summer breaks are long, and many students return home for break. These students living at home often count down the days until they go back to campus. The first two weeks of school are full of non-stop distractions that make youth attention spans even shorter than usual.
Breaking through noise on campus requires planning and a method for reaching students and parents before they arrive on campus.
This can be done in the following three ways:
1. Emailing students
2. Emailing parents
3. Sending direct mail to parents
Students (and parents) will have access to email during the summer regardless of where they are. Using direct mail will reach parents and students at their home residence.
Reaching students isn’t always about being on campus or sending things directly to them. Parents are still holding their college-age kids’ hands later in life, which opens up a new demographic for millennial marketers. These new “roommates” may be as valuable as the students themselves — maybe not the coolest roommates ever, but hey…
For more stats on this topic, click here.
Berkeley student, Derek Lowe, designed and implemented a fully automated dorm room with lots of cool features. The room can be controlled with a remote, a smartphone app, a tablet app, or by voice. The lights, curtains, and alarm clock are all fully automated and have multiple modes, including “Romantic Mode” and “Party Mode.” I’m assuming these aren’t actually used very often, but I appreciate the optimism.