High School Sweet Tooth, Teens and Their Candy Cravings

To create this infographic, social media market research company Lab42 surveyed 500 Americans ages 13-17 to determine their candy preferences and candy-eating habits. The results are definitely intriguing. Even though most teens prefer chocolate over sweets, Skittles was voted the favorite candy. This could be due to their innovative and youthful marketing campaigns. Even more surprising, 29% (!) of teens picked 5 Gum as their favorite brand of gum or mints. Thanks for the insights Lab42.

About Jason Bakker

Jason Bakker is a native Minnesotan and has been working in the area of youth marketing for nearly a decade. He currently works with Minneapolis based Campus Media Group as the Director of Marketing and is responsible for following trends in the ever-changing landscape of youth culture and media usage, and for consulting advertising agency and national brand professionals on how to develop integrated marketing programs that reach college youth.