Augmented reality got a tons of press last year. Some brands have already started incorporating the technology in their advertising. The new the iPad 2’s 3-D hardware is really powerful. It is allowing for the development of many practical uses with business, advertising, 3-D gaming (see example), and app concepts. As tablet computers become more prevalent, most predict that we’ll all be interacting with it at some point.
Watch these examples of how Augmented Reality is being used today. You will be thinking of how to use it in your marketing tomorrow.
- Augmented Reality May Be the iPad 2’s Secret Killer App (fastcompany.com)
- iPad 2 + Augmented Reality = Futuristic Travel Apps (biztravtech.wordpress.com)
- iPad 2 Getting Augmented Reality Apps (macstories.net)