Millennial technology usage about being mobile

Millennial technology use is showing a propensity for mobility according to the latest study from the Pew Research Center. Knowing how youth communicate and organize their lives can also help us better understand how to market to them. Here are some interesting facts from the study that I think are worth highlighting. The full article can be viewed here.

Millennial ownership of cell phones nearly ubiquitous.
  • 95% of Millennials own a cell phone (Gen X is at 92%).
  • Taking pictures and text messaging are the most popular functions of cell phones among youth.
  • Millennials way more likely to use their phones for things like taking photos, texting, going online, sending email, playing games, listening to music, and watching videos.
  • Millennials are the only generation that is more likely to own a laptop computer or netbook than a desktop.
  • Game console ownership among Millennials and Gen X are about the same (63% own one).
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About Jason Bakker

Jason Bakker is a native Minnesotan and has been working in the area of youth marketing for nearly a decade. He currently works with Minneapolis based Campus Media Group as the Director of Marketing and is responsible for following trends in the ever-changing landscape of youth culture and media usage, and for consulting advertising agency and national brand professionals on how to develop integrated marketing programs that reach college youth.

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