Grooming Instruction for Youth (1948)

The things said in the first few minutes of this film are astonishing. I mean, could you imagine the complex you’d have if this was shown to you in school?

Here is an exhaustive (and highly sexist) explanation of personal care and daily habits of cleanliness, demonstrating how to keep the skin, hair, nails, and teeth clean and healthy.

Our favorite line from the narrator: “”You don’t seem to be exactly the type to make this guy behave like a human being…”

Partially filmed at Cornell University, Ithaca, N.Y. in 1948. Geared towards a youth audience.

It’s our video of the week.

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About Jason Bakker

Jason Bakker is a native Minnesotan and has been working in the area of youth marketing for nearly a decade. He currently works with Minneapolis based Campus Media Group as the Director of Marketing and is responsible for following trends in the ever-changing landscape of youth culture and media usage, and for consulting advertising agency and national brand professionals on how to develop integrated marketing programs that reach college youth.

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