Brazilian research company BOX1824’s short film “We All Want to Be Young” takes a behavioral science approach to looking at youth and Gen Y in particular, a demographic that obviously holds a special place in our heart at Campus Media. The generation of “global youth” as they are referred to here, is the first to be raised during a time of constant interaction with the internet, thus exposing them to far more outside influences than generations of youth before them. Here, the filmmakers examine what effect this environment has had on the behaviors of Gen Y and why the youth of the world continually act as a catalyst for social change.
Plus, it includes clips from some of my favorite movies and killer soundtrack (Phoenix, Radiohead, Spoon, Arcade Fire? Yes, please.).