Halloween spending on campus

College_PumpkinSome spooky stats from the National Retail Federation predict that Halloween spending will jump to $5.8 billion this year with the typical adult spending $66.28 — up $10 from last year.

148 million (64% of us) will celebrate Halloween somehow, with 72% planning to pass out candy, 50% decorating their home or yard, and 46% carving a pumpkin. They’ll spend the most on costumes ($23.37), followed by candy ($20.29), decorations ($18.66) and greeting cards ($3.95).

The college crowd, as usual, are the most likely to get their spook on, with 69.4% of 18-to-24-year-olds planning to dress up, 55.4% either throwing or attending a party, and 38.6% planning to visit a haunted house.

College kids will be attending parties and dressing up. Don’t count out a lot of decorations at the popular Frats and sororities either.

Retailers looking to cash in on college student Halloween spending might want to consider the top 20 college newspaper Halloween Issues.

These school’s papers offer a reach of 400,000+.

We can get your ads placed, so contact us today.

  • California State Univ-Fresno
  • College of Dupage
  • Kansas State Univ
  • Kent State Univ-Kent Campus
  • Old Dominion Univ
  • Rutgers Univ-New Brunswick/Piscataway
  • Shoreline Community College
  • Southern Methodist Univ
  • Stanford Univ
  • SUNY at Binghamton
  • Tulane Univ of Louisiana
  • Univ of California-Irvine
  • Univ of Hawaii at Manoa
  • Univ of Kentucky
  • Univ of Louisville
  • Univ of Miami
  • Univ of Nebraska at Lincoln
  • Univ of North Florida
  • Univ of Texas at El Paso
  • West Virginia Univ

About Jason Bakker

Jason Bakker is a native Minnesotan and has been working in the area of youth marketing for nearly a decade. He currently works with Minneapolis based Campus Media Group as the Director of Marketing and is responsible for following trends in the ever-changing landscape of youth culture and media usage, and for consulting advertising agency and national brand professionals on how to develop integrated marketing programs that reach college youth.

2 thoughts on “Halloween spending on campus

  1. Please add Central Michigan Life at Central Michigan University to your list of schools that love Halloween. Our student body is at a record high 21,000+ students…and they are newspaper readers. Our special Halloween Pages run on Wednesday, October 27 and Friday, October 29.

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