Today’s College Freshmen

Cal State Fresno Freshmen Move In
Cal State Fresno Freshmen Move In

Here are some facts about college freshmen that might help you hone your marketing message and strategy this school year if you are trying to reach the younger college student. (via CBS MoneyWatch)

  1. 79% were accepted by their No. 1 college.
  2. 61% are attending their No. 1 choice.
  3. 67% applied to four or less colleges.
  4. 14% are attending college more than 500 miles from home.
  5. 35% are attending college that’s 50 miles or less from home.
  6. 48% graduated from high school with an A- or better grade point average.
  7. 24% expect to need tutoring or remedial help with math.
  8. 29% are liberal.
  9. 22% are conservative.
  10. 68% took at least one Advanced Placement class in high school.
  11. 42% want to obtain a master’s degree.
  12. 10% hope to become a veterinarian, dentist or physician.
  13. 18% want to earn a Ph.D.
  14. 14% expect to major in business.
  15. 30% estimated that their parents’ income was less than $50,000.
  16. 12% estimated that their parents’ income was $200,000 or higher.
  17. 4% have unemployed fathers.
  18. 8% have unemployed mothers.
  19. 53% have borrowed to attend college.
  20. 49% are working to pay for college.

If you need to reach college students of any class year, let us know. We provide advertising solutions for marketing to college students on and off campus.

About Jason Bakker

Jason Bakker is a native Minnesotan and has been working in the area of youth marketing for nearly a decade. He currently works with Minneapolis based Campus Media Group as the Director of Marketing and is responsible for following trends in the ever-changing landscape of youth culture and media usage, and for consulting advertising agency and national brand professionals on how to develop integrated marketing programs that reach college youth.