If you need more proof that the college market is a force to be reckoned with, just look at some of these numbers from the National Center for Education Statistics.
- In fall 2010, a record 19.1 million students are expected to attend the Nation’s 2-year and 4-year colleges and universities, an increase of about 3.8 million since fall 2000 (source).
- Females are expected to comprise the majority of college students: 10.9 million females will attend in fall 2010, compared with 8.3 million males. Although the majority of students will attend full time (an estimated 11.9 million for fall 2010), about 7.2 million are expected to attend part time (source).
- About 7.5 million students are expected to attend public 4-year institutions (source), 6.7 million will attend public 2-year institutions (source), about 4.6 million will attend private 4-year institutions (source), and 0.3 million will attend private 2-year colleges (source).
- Between 2000 and 2009, the 18- to 24-year-old population rose from approximately 27.3 million to approximately 30.1 million (source) and the percentage of 18- to 24-year-olds enrolled in college also was higher in 2009 (41.3 percent) than in 2000 (35.5 percent) (source)
- During the 2010-11 school year, colleges and universities are expected to award 798,000 associate’s degrees (source); 1,669,000 bachelor’s degrees (source); 659,000 master’s degrees (source); 96,500 first-professional degrees (source); and 69,600 doctor’s degrees (source).
With an estimated $37.7 billion in annual discretionary spending among 18-24 year old college, the average student has about $360 per month to spend on your brand. They have a lot of options on what to spend their money on. If you aren’t advertising on campus, are you even in their consideration set?