The Twin Cities, MN, proud hometown of Campus Media, was lucky enough to be one of the four US cities chosen this year to host a Red Bull Flugtag. The event, which started in Austria back in 1991, went down this last Saturday on Harriet island in St Paul. For those of you unfamiliar with the event, Red Bull describes it as this: Flugtag challenges teams of people to build homemade, human-powered flying machines and pilot them off a 30-foot high deck in hopes of achieving flight. Flugtag may mean “flying day” in German, but all these crafts ultimately splash into the waters below. They are judged not only on their flight’s distance, but creativity and showmanship as well.
The Twin Cities represented well, with an estimated 90,000 people coming out for the event. Not only that, a local team broke a ten year old record by flying a whopping 207 feet. Not only was it a fun event for those in attendance, it was great brand interaction and exposure for Red Bull.
Here’s the Flugtag website with a highlight reel from the Twin Cities event.