If you are reading this post, you are likely aware of the need to stay on top of SEO and SEM tactics. Things are constantly in flux when it comes to how to rank higher in a search. Here are some reminders that may help you along the way.
First, know that SEO and SEM are different beasts. SEO refers to all the things you need to do to your site before SEM (i.e., pay-per-click, paid inclusion, and traditional ads) sends traffic there.
You want to make sure that your website has relevancy for your intended target audience. Keywords (and other meta data like alt-tags) are important and help your intended audience find you. Your category/industry likely has hundreds of key terms and words consumers search for. Think of the different parts of your business as buckets in which you want your customers to find you. Keywords and search terms pertaining to your business get you in the buckets you want to be in. Finding the buckets is the easy part, but they have almost nothing to do with how close to the top of the bucket you are for any given natural search.
There is really no such thing as getting ranked higher on particular keyword searches without paying for it. The idea behind paid search, however, isn’t without merit. If you increase your click-through rate on average, you’re, by default, increasing the probability that an alpha user (someone who disproportionately disseminates links, like a popular blogger) will link back to your site.
Repetition and/or arrangement of keywords throughout your site have very little impact on your natural search rankings these days, either. This is where your link count (or “link backs”) come into play; your natural search is very sensitive to the number of links out there in the meta-verse that point back to your website.
Here is a good infographic on how Google works with your site. Because of this, I suggest that you create a plan under which you and team make it a point to “seed” your site on other websites on a daily basis. Typically, anywhere is fine, but the more relevant and the higher traffic, the better for you. If you have the budget for it, hire a company or freelancer that specializes in this type of work, and come up with a plan for the remainder of the year.
What tips and tricks have you found to be useful?