GenY and Volunteerism

I recently spent a few days in New Orleans working on a Habitat for Humanity site.  It’s something I’ve always wanted to do but for one reason or another never made the time or the effort.  So what spurred me on to do this now?  In part because our company, Campus Media, recently put in place a policy that allows all employees to have two paid days off per year if spent volunteering.  We’re finding it’s a great way to allow employees to give back to their communities in the way they think is best.

Why would a company decide to just give away more time off to employees?  If you are a company that hires Gen Y, offering volunteering opportunities is a great way to provide the kinds of work environment they are looking for.  CSRwire reported that according to the 2007 Volunteer IMPACT survey by Deloitte & Touche USA, 62 percent of the 18-26 year old respondents said they would prefer to work for companies that give them opportunities to contribute their talents to nonprofit organizations.  As a company that both hires Gen Y and includes them as our target audience, it’s important to reflect their values in what we do every day.

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