“How To Spot A Freshman”

“How To Spot A Freshman” was produced by students in MEDIA 100, a course taught in the College of Media at Illinois. Groups were instructed to create a presentation on life at Illinois as a freshman. Reaching college students in a relevant way means offering real solutions to their life as a college student and doing it in a fun way. College marketers might be able to get some ideas from this video.

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About Jason Bakker

Jason Bakker is a native Minnesotan and has been working in the area of youth marketing for nearly a decade. He currently works with Minneapolis based Campus Media Group as the Director of Marketing and is responsible for following trends in the ever-changing landscape of youth culture and media usage, and for consulting advertising agency and national brand professionals on how to develop integrated marketing programs that reach college youth.