Nonverbal communifashion

Our friends at the The Commonwealth Times at Virginia Commonwealth University have created a good video that gives us a glimpse of some fashion trends on their campus. Campus Media has always stuck to our mantra that the college market is not homogeneous and that danger lurks for brands that make assumptions on GenY as a whole based on observations of a small few. However, there is value in looking and listening to college youth on the street to gain insight and understanding.  This video does that in regards to fashion and reminds us that youth fashion is an outward expression of how they feel on the outside. Where they shop and dress is almost a kind of nonverbal communication. Communifashion.

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About Jason Bakker

Jason Bakker is a native Minnesotan and has been working in the area of youth marketing for nearly a decade. He currently works with Minneapolis based Campus Media Group as the Director of Marketing and is responsible for following trends in the ever-changing landscape of youth culture and media usage, and for consulting advertising agency and national brand professionals on how to develop integrated marketing programs that reach college youth.