Cool Sidewalk Advertising Tactics

College marketers are breaking free of the back-to-school clutter and creating buzz with sidewalk advertising on and around campus. It’s not a new concept, but displaying your brand or seeding a new student targeted campaign with sidewalk ads is a fun way to add to your marketing mix. Here are some of the options available. *Please note that not all of the images below reflect work done by Campus Media.

Keep in mind, the installation of sidewalk ads is usually done ambush style – meaning permission from the school is not usually sought. If you keep it respectful and don’t damage property, much of it is tolerated, and backlash is rare. In some cases, permission can be gained by working directly with student groups or negotiating placement outside local businesses just off campus. If you go the permission route, expect slightly longer lead times and a nominal negotiation fee.

For more information on custom media installations, contact us at 952-854-3100 or info [at] campusmediagroup.com.

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About Jason Bakker

Jason Bakker is a native Minnesotan and has been working in the area of youth marketing for nearly a decade. He currently works with Minneapolis based Campus Media Group as the Director of Marketing and is responsible for following trends in the ever-changing landscape of youth culture and media usage, and for consulting advertising agency and national brand professionals on how to develop integrated marketing programs that reach college youth.

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