MTV’s The Hills stars Spencer Pratt and Heidi Montag have completely saturated the media as of late, and whether we like it or not, they’re showing no signs of slowing down. “Speidi” is the reality TV couple everyone loves to hate, mostly due to their utterly shameless acts of self-promotion. Gossip queen Perez Hilton often refers to the couple as “fame-whores,” which seems to be a solid description, as they’ve admitted to staging their own photo ops and having the editor of Us Weekly on speed dial. But in an era where stars are being hounded by paparazzi day and night, is it smarter to be the one profiting from it? Pictures of celebrities are sold to the tabloids by photo agencies such as x17 and Finalpixxx, and they can fetch up to thousands of dollars a pop. If you know someone else is going to make money off of your photo, why not stage a photo op and sell the pics yourself? Yes, they’ve gone a little over the top at times (see above) but they’ve also raked in mounds of cash doing it. Spencer and Heidi never turn down a chance to speak to a reporter or pose for photographers, and in turn their pictures are in the news EVERY day. What other celebrity couple gets the kind of press they do? Speidi’s business ventures since The Hills have included everything from a stint on “I’m a Celebrity… Get Me out of Here!,” to music, clothing lines, a swimsuit line, and even a dry shampoo line. Are we supposed to believe they’re truly talented enough to tackle it all? No, and Heidi’s music videos are proof. But the fact is, Speidi’s living large off of making a scene. They’ve realized how people perceive them, and instead of fighting it, they feed it to us by the spoonful. Love them or hate them, there’s no doubt you’re eating it up.