Go outdoors and undercover on campus

State Farm "I'm There" Sidewalk Chalk

 

 

 

 

 

 

Most youth marketers understand that mass marketing to the college demographic goes largely unnoticed, and yet they continue to try to capture their attention by interrupting them with blinking banner ads and loud commercials or by showing up places they weren’t invited like facebook or a student’s inbox.

Wild postings, static clings, sidewalk chalk, re-positionable stickers, environmental resurfacing, and pocket promotions with street teams are just some of the under-the-radar tactics that can be used to deliver a message in a personal way on and off-campus. All of them involve your creativity and the ability not to take yourself too seriously.

Read an article written by Jason Bakker for the Great Outdoor Network to learn what it takes to go “undercover” when reaching college youth.

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About Jason Bakker

Jason Bakker is a native Minnesotan and has been working in the area of youth marketing for nearly a decade. He currently works with Minneapolis based Campus Media Group as the Director of Marketing and is responsible for following trends in the ever-changing landscape of youth culture and media usage, and for consulting advertising agency and national brand professionals on how to develop integrated marketing programs that reach college youth.