Don’t stop recruiting

Recruiting college grads is important even if you aren’t hiring. The jobless rate in the U.S. has soared to levels not seen since 1983, and that is crushing the hopes of a lot of college grads who are eager to enter the workforce and put their newly affirmed skills to good use. As companies shed jobs and cut budgets, it is easy to take your eye off the ball and become lax on your recruitment programs. After all, you have no problem getting applicants now, do you?

That kind of thinking is dangerous, though. There has never been a better time to cultivate your talent base than now. You may not be hiring today, but you should never stop hunting for talent and desired skills. When we pull out of this slump, will you be able to say you have a bigger and better pool from which to pull the best and brightest young talent? Harvesting names and resumes and recruiting for the future has never been easier. Your company should continue recruiting efforts on campus so your company does not lose the brand reputation it has built with students and faculty. Consistency is key to a solid recruitment program, and good talent is always out there waiting to be recognized.

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About Jason Bakker

Jason Bakker is a native Minnesotan and has been working in the area of youth marketing for nearly a decade. He currently works with Minneapolis based Campus Media Group as the Director of Marketing and is responsible for following trends in the ever-changing landscape of youth culture and media usage, and for consulting advertising agency and national brand professionals on how to develop integrated marketing programs that reach college youth.