Recruiting college grads is important even if you aren’t hiring. The jobless rate in the U.S. has soared to levels not seen since 1983, and that is crushing the hopes of a lot of college grads who are eager to enter the workforce and put their newly affirmed skills to good use. As companies shed jobs and cut budgets, it is easy to take your eye off the ball and become lax on your recruitment programs. After all, you have no problem getting applicants now, do you?
That kind of thinking is dangerous, though. There has never been a better time to cultivate your talent base than now. You may not be hiring today, but you should never stop hunting for talent and desired skills. When we pull out of this slump, will you be able to say you have a bigger and better pool from which to pull the best and brightest young talent? Harvesting names and resumes and recruiting for the future has never been easier. Your company should continue recruiting efforts on campus so your company does not lose the brand reputation it has built with students and faculty. Consistency is key to a solid recruitment program, and good talent is always out there waiting to be recognized.