Use QR codes to connect with college students
Cell phone ownership among the college market is nearly ubiquitous. And Smartphone usage is on the rising with the majority of college kids already owning one, or planning to buy one for their next phone. As data plans continue to decrease in cost and more students being to go online with their devices, it is important that you are ready to interact with them with the latest technology.
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Ways to use QR codes to connect with college students:
1. Generate a code for your site and include it on your college newspapers ads, student targeted emails, campus posters, and other campus advertising. This will give students a way to bookmark your site on their phone, or view a spash page for a promotion right then and there.
2. Use QR codes to drive social media interaction on sites like Yelp, Linked In, Twitter, Foursquare check-ins, and even automatically “like” a brand on Facebook.
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3. Create a scavenger hunt! By using Facebook updates and Tweets, you can broadcast clues on where to scan a barcode that might be hidden on campus. Once scanned, that code could unveil the next location of a clue and ultimately lead students to a final destination to redeem a prize. These interactive games on the ground are great for events and help bring ultimate interaction with your brand. Here are some examples here and here.
4. Use QR codes for daily, weekly, or monthly coupons. These coupons can be changed out whenever you want, displayed in your advertising, marketing collateral, or on an in-store shelf edge or POP display. Check out this example.
5. QR Code SMS Messaging and calling. This can be implemented by creating custom codes that tell a phone what to do when they are scanned. For example, you can have a student scan a code that will invoke their phone to call a 1-800 number or send you a text message.
QR code generating sites I like are http://jumpscan.com/ and http://www.youscan.me and http://qrcode.kaywa.com/
What is your favorite?
How are you using QR codes to interact with students?
If you want to work with us on a college effort using QR codes, contact us today.
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February 21, 2011 at 2:04 pm
[...] This post was mentioned on Twitter by Campus Media Group, Jason Bakker and Mobile Thinker, Blackboard Mobile. Blackboard Mobile said: RT @Campus_Media: Using QR codes can breathe life into your college marketing plan. Read how: http://bit.ly/eWVIPk #QRcodes #mobilemarketing [...]
February 21, 2011 at 7:12 pm
Not sure if you saw this, but I wrote a QR code post for Inside Higher Ed that received quite a few comments from the higher edu community.
My favorite QR code creation sites would most likely be ZXing, Bit.ly and Delivr
February 21, 2011 at 8:27 pm
[...] Use QR codes to connect with college students « [...]
February 22, 2011 at 10:45 am
Nice post. Next time you create a QR Code, try http://www.socialqrcode.com which has been designed for businesses to promote their social media properties with QR Codes. Users can also create coupons that are sharable on Facebook and Twitter.
April 14, 2011 at 5:50 pm
Check out the codes created at bwscan.com. You can create codes for marketing, paypal and many other uses.
December 3, 2011 at 10:49 pm
[...] QR codes are great for interaction [...]