Campus Media Group To Promote ‘We Can Help Us’ Suicide Prevention Ad Campaign

Campus Media Group today launched a national college newspaper ad campaign with ReachOut.com to create awareness of mental health challenges among youth as well as prevent teen and young adult suicides in the United States.

http://us.reachout.com/campus/
College Mini-site created for campus outreach

Bloomington, MN, October 26th, 2010 — Campus Media Group, a marketing agency that helps companies reach college students on and off campus nationwide, today announced the launch of a national college newspaper ad campaign focused on youth mental health awareness and suicide prevention with ReachOut.com, the main program of the Inspire USA Foundation, a 501(c)(3) non-profit organization with the mission of helping millions of young people lead happier lives. Suicide is the third leading cause of death for young people aged 15-24 years old.

Inspire USA college PSA Ad
Inspire USA college PSA Ad

The ‘We Can Help Us’ ads promote ReachOut.com, a website where young adults can improve their understanding of mental health issues, develop resilience, build their coping skills and increase help-seeking behavior. It provides evidence-based information and support, real-life stories and the ability to connect and contribute in a safe and supported community.

Campus Media Group will use its strong relationships with college newspapers to provide national campus newspaper ad placement on behalf of the Inspire USA Foundation. The effort will involve hundreds of campus newspapers from all over the U.S. and will reach millions of today’s college students in cities small and large.

Inspire USA online ads
Inspire USA online ads

“We’re thrilled to be working with Campus Media Group to get the word out to students about ReachOut.com,” said Jack Heath, founder and CEO of the Inspire U.S.A. Foundation. “With suicide being the second leading cause of death among college students, these ads will hopefully let them know they are not alone and that others have made it through tough times.”

The ‘We Can Help Us’ campaign provides an opportunity to generate hope among students who are going through a tough time across the United States. The PSAs seek to convey that they are not alone in their struggles with emotional and mental health problems. It was created in collaboration with SAMHSA (The Substance Abuse and Mental Health Services Administration), the Ad Council, DDB New York and the Inspire USA Foundation.

About Campus Media Group

Campus Media Group is a college marketing agency located in Bloomington, MN that provides national advertising and promotion services on and off campus. For more information on the company, visit them online at www.CampusMediaGroup.com, on Twitter @campus_media, or contact them at 952-854-3100.

About The Inspire USA Foundation

The Inspire USA Foundation is a 501(c)(3) national nonprofit organization based in San Francisco with a mission to help millions of young people lead happier lives.  Working directly with teens and young adults, Inspire USA designs and delivers innovative technology-based services, which promote mental health and prevent suicide. To find out more visit them online at http://www.inspireusafoundation.org/.

If you are interested in participating in this PSA effort, please contact us. We have online ads and print ads that we can provide to you upon request.

About Jason Bakker

Jason Bakker is a native Minnesotan and has been working in the area of youth marketing for nearly a decade. He currently works with Minneapolis based Campus Media Group as the Director of Marketing and is responsible for following trends in the ever-changing landscape of youth culture and media usage, and for consulting advertising agency and national brand professionals on how to develop integrated marketing programs that reach college youth.

5 thoughts on “Campus Media Group To Promote ‘We Can Help Us’ Suicide Prevention Ad Campaign

  1. Hi Guys,

    We have a suicide prevention support page on Facebook

    http://www.facebook.com/olagola

    Please feel free to recommend this to your students who may wish to communicate through this medium.

    Our page & site is open between 8am & 2am (GMT) (Irish Time) 7 days a week.

    We’d be delighted to help or provide support in anyway we can.

    Should you have any queries, please contact me at your convenience.

    Best regards

    Greg

  2. Hello. We are from Cove ,Arkansas . Our 9th grade class is doing a couple of group projects in Science. My groups project was suicide prevention. We were hoping you could tell us a couple of situations you have helped somebody with and how u helped them. Also a couple signs of suicide . If you could help us with this small project we would be very greatfull .
    Sincerely ,
    Janae and Morgan . :)

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