Burglar Marketing

The Presurfer highlighted a Chilean ADT home security company that used spring loaded paper boxes to make people think there had been an intruder in their home. The paper box is slid under the door flat, and a rubber band inside expands it into shape. The only text on the box was said to have been: “Breaking into your apartment is easier than you think.” Well done. Creepy, but well done.

 

Good marketing?
Burglar Marketing

 

What’s your take? Does this door-to-door marketing strategy cross the line?

About Jason Bakker

Jason Bakker is a native Minnesotan and has been working in the area of youth marketing for nearly a decade. He currently works with Minneapolis based Campus Media Group as the Director of Marketing and is responsible for following trends in the ever-changing landscape of youth culture and media usage, and for consulting advertising agency and national brand professionals on how to develop integrated marketing programs that reach college youth.