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Burglar Marketing

The Presurfer highlighted a Chilean ADT home security company that used spring loaded paper boxes to make people think there had been an intruder in their home. The paper box is slid under the door flat, and a rubber band inside expands it into shape. The only text on the box was said to have been: “Breaking into your apartment is easier than you think.” Well done. Creepy, but well done.

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What’s your take? Does this door-to-door marketing strategy cross the line?

This entry was posted on October 13, 2010 at 3:16 am and is filed under College Marketing Tactics, Staff Musings with tags door-to-door marketing, Guerilla Marketing, Non-traditional Media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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