Subway Breakfast Promotion on Campus
For back-to-school, Campus Media helped Subway make sure students got a good breakfast. We organized street team promotions on college campuses throughout the Midwest to promote Subway’s new “Brinner” (breakfast right through dinner) campaign and to drive store traffic and trial of their new breakfast menu items. During the morning hours, energetic street team staff, wearing “Ask Me About Bacon” T-shirts, distributed thousands of Subway coupon cards to students over two days.
