Subway Breakfast Promotion on Campus

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For back-to-school, Campus Media helped  Subway make sure students  got a good breakfast. We organized  street team promotions on college campuses throughout the Midwest to promote Subway’s new “Brinner” (breakfast right through dinner) campaign and  to drive store traffic and trial of their new breakfast menu items. During the morning hours, energetic street team staff, wearing “Ask Me About Bacon”  T-shirts, distributed thousands of Subway coupon cards to students over two days.

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About Jason Bakker

Jason Bakker is a native Minnesotan and has been working in the area of youth marketing for nearly a decade. He currently works with Minneapolis based Campus Media Group as the Director of Marketing and is responsible for following trends in the ever-changing landscape of youth culture and media usage, and for consulting advertising agency and national brand professionals on how to develop integrated marketing programs that reach college youth.